Head of Competitive Intelligence and Marketing, Axonius
$190-220k
Cybersecurity asset management platform
Be an early applicant
Cybersecurity asset management platform
501-1000 employees
Be an early applicant
$190-220k
501-1000 employees
Company mission
To give customers a comprehensive and always up-to-date asset inventory.
Role
Who you are
- This role requires a data-driven, analytical, and strategic mind with a passion for understanding market trends, technology differentiation, and competitor activities
- Bachelor's degree in Engineering, Computer Science, or a related field
- 8+ years of experience in a competitive intelligence, market research, or competitive marketing role. Experience as a sales engineer or software engineer is a strong plus
- Experience in the cybersecurity industry, with a focus on SIEM, vulnerability management, attack surface management, threat detection and response, and related markets preferred
- Proven experience in conducting competitive research and analyzing competitive landscapes
- Experience and passion for engaging with sales teams to help drive competitive advantage
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights
- Familiarity with doing product teardowns and competitive comparisons at a technical level a strong plus
- Excellent written and verbal communication skills, with the ability to effectively communicate complex information to different audiences, both technical and executive
- Strong project management and organizational skills with the ability to manage multiple projects simultaneously
- Experience with competitive intelligence software (e.g., Crayon, Klue, etc.) and enablement platforms (Highspot, etc.)
- Strong analytical and data visualization skills using tools like Excel, Tableau, or Power BI
What the job involves
- The Product Marketing and Go-to-Market Strategy team at Axonius brings together the key messaging experts across the company, including product marketing, brand, content marketing, customer marketing, and communications to build, enable, and deliver the core Axonius mission, vision, and differentiation to our customers and prospects through collaboration with the broader marketing, sales, and product teams
- We are a distributed team of highly passionate and results-driven individuals that work hard, collaborate like professionals, and enjoy winning together
- As the Head of Competitive Intelligence and Marketing (CIM), you will be responsible for gathering, analyzing, and leveraging competitive intelligence to inform and optimize marketing strategies, field enablement, and product development
- Initially, this role will be an individual contributor, but will lead the team as additional headcount is assigned over time to the function
- Your role will be pivotal in driving field engagement, building deep subject matter-driven competitive intelligence, and enhancing the Axonius competitive positioning within the market, including influencing win rates and supporting strategic accounts
- Conduct in-depth research on competitors, including their products/services, pricing, marketing strategies, target personas, and market share
- Monitor competitor activities, including new product launches, technology innovations, marketing campaigns, partnerships, pricing changes, and public relations efforts
- Identify competitor strengths, weaknesses, opportunities, and threats (SWOT analysis)
- Inform product development and marketing positioning decisions based on competitive intelligence
- Analyze market trends, including emerging technologies, customer behavior, and industry regulations
- Identify potential market opportunities and threats
- Track key technology innovations in the market that intersect with the Axonius position in the market
- Prepare regular reports and dashboards summarizing competitive intelligence findings, including win/loss analysis on Axonius opportunities
- Communicate key findings to Marketing, Product, and Field teams as well as other relevant stakeholders
- Collaborate with the Revenue Enablement team to infuse competitive content across curriculum and partner on enablement strategy and delivery
- Present actionable insights and recommendations, including appropriate job aids for sales and technical teams, to improve competitive selling tactics and improve win rates
- Identify and leverage competitive advantages to differentiate Axonius in the market
- Implement a robust feedback loop with the field to gather competitive intelligence from the front lines that can be incorporated back into overall competitive strategy
- Develop strategies to mitigate competitive threats
Our take
Axonius solves the unglamorous yet critical problem of poor cyber hygiene, helping security teams that struggle to fully understand their assets, and whether these assets are secure and adhere to security policies. Its cybersecurity platform helps companies track and manage every device that accesses networked services.
The company was founded by a team of veterans of an elite intelligence unit of the Israeli Defense Force. Since launching, it has attracted some impressive customers including the New York Times, Schneider Electric, and AppsFlyer. The company stands out in a crowded market of cybersecurity tools by integrating with hundreds of different platforms, enabling CIOs to keep track of all their network assets.
Axonius is a company with unicorn status and has raised almost $600 million in funding so far. Its 2024 round was invested in acquiring startups and funding its work with channel partners.
Steph
Company Specialist at Welcome to the Jungle
Insights
142% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2024
$200m
SERIES E
Mar 2022
$200m
SERIES E
Total funding: $595m
Company benefits
- Competitive compensation
- 100% coverage of your healthcare premium
- Flexible work environment
- Paid parental leave
- Annual all-company retreats
- We offer all this… and more
Company values
- Grow - Grow yourself, the company, the customer. Always striving for the best version of yourself
- Relentlessly pursue truth - We operate with transparency, strive to understand the facts, and acknowledge and learn from mistakes
- Ownership - We approach all efforts with an ownership mindset, a high degree of responsibility, and quality
- Win - We win by creating the most value for our customers, with a sense of urgency
- Team - We are one team. We move fast, win and lose together. Our differences make us stronger
- Humility - We are humble and proud. We operate with respect
Company HQ
Rose Hill, New York, NY
Articles
Leadership
Dean Sysman
(CEO & Co-Founder)They worked as a team leader for the Israel Defence Force. They have a passion for startups and act as an investor in a list of cyber tech companies and sits on the board of Forbes Technology Council.
Ofri Shur
(CTO & Co-Founder)They also worked for the Israel Defence Force before moving into cyber security at Kay Hut.
Avidor Bartov
(CPO & Co-Founder)They also worked for the Israel Defence Force prior to co-founding Axonius. They act as an insider to YL ventures supporting Israeli entrepreneurs.
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