Head of Partnerships, Flexion Mobile
Mobile Games Market
+ Company Share Option Scheme
Office located in Kensington & Chelsea, London
Mobile games marketing company
Be an early applicant
Mobile games marketing company
101-200 employees
Be an early applicant
+ Company Share Option Scheme
Office located in Kensington & Chelsea, London
101-200 employees
Company mission
To improve and change the mobile games industry forever.
Role
Who you are
- The ideal candidate is a self-starter, a proactive relationship builder with a keen eye for impact, and an exceptional representative of Flexion
- Proven Experience: Minimum of 4 years in a partnership, business development, or account management role, with direct experience in the mobile gaming, digital distribution, or app store ecosystem
- Business Acumen: Highly commercial and driven with a demonstrable track record of negotiating and managing high-value, complex partnerships
- Technical Proficiency: Comfortable utilizing data and analytics (DATA, AI driven) to inform partnership strategy and prove commercial value. Familiarity with partnership management tools (CRM, CSM) is essential
- Industry Experience: Deep understanding of the gaming ecosystem, with hands-on exposure to mobile game monetisation, platform dynamics, and partner-facing operations
- Mindset: A true self-starter who is proactive, resourceful, and capable of operating independently and maintaining a focussed approach on key commercial objectives
- Relationship Skills: Exceptional relationship builder capable of establishing and maintaining strong, trust-based relationships with senior external stakeholders across global platform partners
What the job involves
- We are seeking a highly commercial, driven, and strategically focused Head of Partnerships to lead our critical relationships within the alternative mobile gaming distribution ecosystem
- This role is fundamental to maximizing our commercial success by managing and optimizing our engagements with key external distribution and platform partners
- The Head of Partnerships will be responsible for defining, executing, and managing the strategy for our core distribution and platform partnerships
- Your primary objective will be to manage our key partners (e.g., alternative app stores like Huawei, Samsung, Amazon; payment providers; mobile carriers) in such a way that maximizes commercial success for Flexion and our developer clients, leveraging our patented technology to expand game reach and revenue
- Develop and execute a comprehensive partnership strategy focused on increasing the volume and quality of game distribution across alternative Android app stores and platforms
- Actively manage and nurture high-level, strategic relationships with key external stakeholders (e.g., store leadership, payment processors) to secure favorable commercial terms, co-marketing, and promotional opportunities
- Be the primary representative for Flexion in high-stakes partner negotiations and strategic joint business planning meetings
- Ensure all partnerships are structured to seamlessly utilize Flexion's patented game enabling and enhancement technology
- Maintain a strong focus on impact, ensuring all partnership activities directly contribute to business KPIs, game developer onboarding, and financial goals
- Utilize CRM and CSM platforms to track, manage, and report on partner performance, identifying areas for revenue optimization
- Drive partnership outcomes that are DATA and AI driven, seeking opportunities for optimization and innovation based on performance metrics and distribution analytics
- Apply deep Games Industry knowledge of the mobile distribution and monetization landscape to anticipate regulatory changes and platform trends in the alternative ecosystem
- Represent Flexion Mobile as a thought leader and advocate for the value of diversified mobile game distribution
- Demonstrate a career-focussed and hardworking attitude, operating as a self-starter who sets a high standard for execution and results
Application process
- We encourage you to apply now with your English CV for immediate consideration
Salary benchmarks
Our take
Most mobile games developers deploy their games to Google Play Store or the Apple Store, but they are leaving money on the table. Launching on alternative marketplaces such as Huawei App Gallery, Samsung Galaxy App Store or the Amazon App Store could add up to 10% of a game's lifetime revenue. However, the differing requirements of each of these stores are a hurdle to developers, who often see modifying their games features as a serious barrier to entry. Flexion Mobile exists to fix this, allowing developers to easily launch their games everywhere and reap the benefits.
Flexion is unique in this space, handling set up, maintenance, monetisation and compliance in numerous markets on behalf of their customers. While other firms will do this, Flexion's unique selling point is its automated enabling feature, which automatically optimises features from an app's Google Play version to ensure its compatibility with any other sales channel, a huge time saver for developers.
Flexion is working to develop its product through strategic acquisitions such as its 2022 purchase of Audiencly, allowing it to create new revenue opportunities for its customers. With a customer base which includes huge developers such as Top Games (Evony), Onemt (King's Choice) and Wargaming (World of Tanks), and a track record of generating double-digit revenue boosts for its customers, it is in an excellent position to extend its market lead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2018
$10m
EARLY VC
Feb 2016
$0.1m
GRANT
Total funding: $12.6m
Company HQ
Chelsea Harbour, London, UK
Leadership
Jens Lauritzson
(CEO)Was previously Sales Manager UK for Aspiro and Sales Director UK with Elkware. Before that was a Managing Director for Popwire.
Per Lauritzson
(COO)Before co-founding Flexion Mobile, was Director at Scandinavian Business Partners Ltd, a Business Developer for Polyopoly and a Project Manager with the Swedish Trade Council.
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