Director of GTM Strategy, Planning, & Analytics, Amplitude
+ Equity
Product analytics company
Open for applications
Product analytics company
501-1000 employees
Open for applications
+ Equity
501-1000 employees
Company mission
To be the epicenter of digital business.
Role
Who you are
- 8+ years in successful technology leadership roles, in fast moving high tech environments, successfully leading GTM Strategy, Analytics, Operations or planning teams to achieve material business impact
- Excellent understanding of GTM strategies to accelerate growth & productivity across GTM, from Marketing, to Sales and Service
- Excellent data analytics and modeling skills, creating effective quality models on topics such as ARR, Renewals, Productivity, Capacity, Profitability etc
- Excellent analytical, problem solving, communication, and team leadership skills, combined with strong executive presence & gravitas
- Degree / Masters in business technology based subjects is preferred but not required
What the job involves
- The Director of GTM Strategy, Planning, & Analytics team is a critical strategic leadership role leveraging data to drive insights and strategy, leading our annual and quarterly leadership cadence to align GTM strategy, goals and maximize performance across GTM leadership teams
- This role leads a highly talented team of analysts and planners, and is a highly cross functional role partnering closely with Finance, HR, CIO and GTM management, and is the expert on our GTM data, driving transparency and alignment across GTM on our critical performance metrics
- Team Leadership: Build, develop and nurture a high performing, highly engaged and talented team of analysts and planners, aligned to our Amplitude culture and values
- Provide mentorship, guidance, and professional development opportunities to team members to foster growth and expertise
- Foster a culture of innovation, collaboration, and continuous improvement within the GTM organization
- Strategic Insights: Subject matter expert in GTM performance data, leveraging data into insights, creating transparency & alignment to achieve our strategy, performance & productivity
- Ensure alignment of GTM strategy, goals & KPIs across GTM, with one source of truth on performance, from board reporting to functional QBRs
- Data owner and subject matter expert on GTM performance metrics & data
- Provide analysis, improvement and maintain integrity of our GTM segmentation
- Enable GTM teams with the real-time data they need to effectively drive desired business outcomes and hit targets
- Provide analysis & insights into performance, planning & strategy definition
- Lead quarterly leadership & board reporting on performance & insights vs goals
- Leverage external benchmarking to provide additional insights & opportunities
- GTM Strategy & Strategic Initiatives: Leave the evolution of the GTM Strategy and initiatives to drive implementation of that strategy across GTM teams:
- Identify & lead initiatives to create greater leverage, quality & impact of our GTM data, such as targeting, account, contact, and segmentation data
- Partner with CE to create one source of truth performance data for GTM, decide how best to leverage such data across teams and systems
- GTM Planning: Lead the GTM planning process and quarterly leadership cadence, ensuring alignment & transparency of goals & KPIs to strategy, driving GTM to maximize productivity and performance with available resources & expense
- Lead the streamlined & collaborative cross functional planning process, with transparency, good stakeholder engagement & on time with quality deliverables
- Lead the quarterly and Q+1 business reporting rhythm of business, ensuring accuracy and aligned data & analysis, coordination & communication of LT & Geo QBRs
- Ensure we’re properly tying tops down plans to bottoms up, proactively identifying gaps, and getting the right people together to close those gaps
- Help drive the right planning communications and cadences to ensure we’re staying on track and proactively solving for roadblocks
- Give teams the tools that they need to effectively understand capacity + HC impacts to the business
Our take
Amplitude provides product analytics to help companies understand user behaviour. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.
Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.
Thousands of companies use Amplitude analytics including Microsoft, Under Armour, Intuit, Twitter, Bonobos, Peloton, and many more. In 2024, a securities fraud case was filed against Amplitude due to an IPO and stock share rise that was alleged to be artificially inflated before their downturn in 2022. Whilst this case is ongoing, Amplitude is still releasing new products and operating at full capacity.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$150m
LATE VC
May 2020
$50m
SERIES E
Total funding: $336m
Company benefits
- We offer a generous 12-week parental leave for fathers/partners and 18-20 weeks for new birthing parents. This leave policy also provides flexible scheduling so you can spend time with your family and bond with your little one. Specific leave policy will vary by country
- We believe it’s important to unplug from work to reset and recharge. We offer flexible vacation time and unlimited PTO — and we encourage you to use it!
- We provide a monthly stipend for the wellness activity of your choosing, from gym memberships and fitness classes to acupuncture and massages
- Equity is an important component of compensation, but it should benefit you (not just the company). In addition to offering competitive RSU grants that vest quarterly over three years, our Employee Stock Purchase Plan gives employees the option to buy below market price
Company values
- Humility - For Amplitude, humility is all about checking its egos at the door.
- Ownership - Ownership means that Amplitude can take the initiative to solve problems that drive its shared company success.
- Growth Mindset - A growth mindset is essential to ensuring every employee at Amplitude can advance their career.
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Spenser Skates
(CEO)Previously worked as an Algorithmic Trader, Researcher at DRW Trading Group. They co-found Sonalight but are no longer working at the company.
Curtis Liu
(CTO)Previously worked as a Teaching Assistant at MIT and as a Software Engineer at Google. They co-found Sonalight but are no longer working at the company.
Jeffrey Wang
(Chief Architect)They studied computer science at university. They have extensive experience in software engineering prior to co-founding Amplitude.
People progressing
Joined as Recruiting and Front Desk Coordinator, promoted to Recruiting Operations Associate after 9 months and again to Technical Recruiter after 5 months. They were promoted again to Senior Technical Recruiter in September 2021.
Salary benchmarks
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