Global Marketing Director, Submer
Data Center & AI - B2B Solutions
Regular international travel
Cooling & automation for data centers
Be an early applicant
Cooling & automation for data centers
101-200 employees
Be an early applicant
Regular international travel
101-200 employees
Company mission
To create sustainable, efficient, and planet-friendly data centers and other energy-intense environments.
Role
Who you are
- A strong track record as a generalist marketing director or senior marketing leader (~10+ years), with experience in large, complex, global organisations
- Background in complex B2B / technical environments (e.g. infrastructure, cloud, AI, telco, energy)
- A strong understanding of:
- AI, cloud, data centers, infrastructure, energy, or telco sectors
- Complex B2B environments with technical products/solutions
- Able to lead and coach a geographically distributed team
- Strong generalist: brand, content, events, digital, ABM
- Comfortable operating strategically and hands-on
- Globally minded, commercially astute and able to lead through change
- Comfortable in a fast-changing environment, autonomous
- Happy to travel internationally
What the job involves
- You’ll help ensure that global marketing efforts are closely aligned with consultative, solution-led sales approaches and broader business priorities
- Your impact will be in bringing clarity, coordination, and strategic focus across teams and regions, so initiatives are well connected and drive meaningful commercial outcomes
- This is a senior global marketing leadership role, reporting closely into the CMO, with significant autonomy to shape and run day-to-day marketing
- The role plays a central part in evolving the company’s go-to-market approach as it shifts toward solution-led, account-based selling in a complex B2B environment
- Global remit with responsibility across regions, not just Europe
- Ownership or shared ownership of the global marketing budget, including planning, prioritisation, and ROI focus
- Leadership of an existing distributed marketing team, with scope to evolve structure and capabilities over time
- Oversight of agencies and partners (e.g. events, creative, digital, martech), without being overly vendor-dependent
- Design and drive a global GTM and ABM strategy aligned to solution sales rather than pure product or volume demand-gen
- Elevate marketing execution across key pillars such as:
- Brand and positioning
- High-touch B2B events and forums
- Content and thought leadership
- Digital presence and website
- Act as a close partner to sales and product/solutions teams, ensuring marketing supports complex, consultative deals
- Internal: Work very closely with the CMO and regular collaboration with sales leadership, regional sales teams, product and solution leaders
- External: External exposure to strategic customers, partners, and agencies, particularly in infrastructure-led B2B ecosystems
- Assessing and strengthening a distributed marketing organisation
- Defining and rolling out a clear, integrated GTM and ABM framework
- Aligning marketing more tightly with solution-focused sales motions
- Balancing global consistency with regional relevance, including strong awareness of the US market
- What success looks like
- A clear, credible global GTM and ABM strategy in place
- Strong budget discipline and data-driven decision making
- Noticeable uplift in quality and consistency of marketing execution
- Positive feedback from sales and leadership on marketing’s impact on pipeline and strategic deals
Salary benchmarks
Our take
Developments in the AI sector have increased the strain on data centres and chips, generating more heat from their processes than ever before. Cooling methods using air and water are not keeping pace with the amount of energy needed to support AI. Submer is on a mission to build data centres and processing plants that are as sustainable as they are efficient.
Submer’s eco-friendly product for data centres and chip processing is built from a coolant of non-flammable, biodegradable and synthetic liquid that physically acts in the same way as water. The racks for servers are stored and operate from within a smart container which further lessens the heat produced by data centres. Submer’s range of products even allows for the coolant to be reused via a heat exchanger.
It’s an inspired solution for an increasingly pressing problem. Data centres are going nowhere, yet the vital need for greener energy solutions puts pressure on these industries. It’s unsurprising then that Submer has raised considerable funding that is being channelled into the expansion of its product. Server component manufacturers are even beginning to build their products to be compatible with Submer’s, indicating the eagerness with which the industry is welcoming the solution.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Oct 2024
$55.5m
SERIES C
Jan 2022
$34m
SERIES B
Total funding: $109.7m
Company HQ
Rubí, Spain
Leadership
Patrick Smets
(CEO)Former COO of the company. Was previously an Associate Partner at McKinsey & Company, CEO at GEM One and worked for Belgian Defence.
Daniel Pope
(Co-Founder & CTO)Previously Director of Architecture and Integration EMEA at Ingram Micro Cloud and Principal Solution Architect at Odin. Was also Senior Solution Architect at Parallels and was a CEO and CTO at Datahouse Internet.
Pol Valls Soler
(Co-Founder & CFO)Previously CPO at FXStreet, Workshop Professor and Key Account Manager at La Salle Technova Barcelona and was Co-Founder at Joiner.
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