Digital Marketing Manager, Granum
CA$105-125k
US-based candidates: USD 105,000 - 125,000
More information about location
Software ecosystem for the green industry
Be an early applicant
Software ecosystem for the green industry
201-500 employees
Be an early applicant
CA$105-125k
US-based candidates: USD 105,000 - 125,000
More information about location
201-500 employees
Company mission
To empower landscapers and arborists to unlock their potential by improving their operations.
Role
Who you are
- 4–6 years in digital marketing in B2B SaaS, with hands-on ownership of website performance and CRO
- Experience managing or closely partnering with an external paid media agency — you know what good agency output looks like and how to push for it
- Comfort with paid media performance data: you can read a channel report, spot what’s off, and form a view without being walked through it
- Real CRO experience — you’ve designed experiments, called winners, and can talk about tests that didn’t work and why
- Familiarity with technical SEO and emerging AEO/AI-driven discovery — you’ve worked with schema, redirects, and architecture, even if you weren’t writing the code
- Strong project management skills, including managing external agency relationships and cross-functional stakeholders
- You ask why before you ask what to do next. If CAC ticks up or a conversion rate drops, you’re already in the data before anyone flags it
- You manage the agency, not the other way around. You don’t relay what they said — you evaluate it, push back when something doesn’t add up, and bring your own read
- You manage up and across well. DGMs need clear answers on what’s happening in their channels. You’re the connective tissue and you take that seriously
- You write clearly. Whether it’s a brief, a performance summary, or a Slack message explaining why something changed — you communicate in a way non-digital colleagues can act on
- We’re investing in agentic AI to support how the demand gen function operates. You don’t need to be an expert, but genuine openness is non-negotiable
- You’ve used AI tools in your day-to-day work — even informally — and can talk about what’s worked and what hasn’t
- You’re curious about where AI is changing digital marketing execution and willing to learn as we build
- Bonus: you’ve experimented with a custom GPT, a Claude project, or a Zapier/Clay automation that changed how you worked
- Tools you should know:
- Paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, Bing Ads
- Analytics & reporting: GA4, Google Tag Manager, Looker Studio, Search Console
- SEO/AEO: SEMrush (or equivalent)
- CMS & marketing automation: WordPress, HubSpot
- CRO: experience with A/B testing tools (Hotjar, Optimizely, or similar)
- Helpful: Salesforce basics, hands-on with AI tools (Claude, ChatGPT, Zapier AI, Clay), familiarity with a Snowflake-style data layer
What the job involves
- This role owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps)
- You’ll drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed—even though an external agency executes it
- You’re the in-house owner of the agency relationship: you brief them, hold them to performance targets, and make sure what they’re running ladders up to pipeline
- You’re also the one keeping the website working hard for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off
- This is an IC role on a fast-moving demand gen team
- The right person is analytical, hands-on with the website, and confident managing an agency
- You’ll report to the Sr. Director of Demand Generation and partner closely with:
- Demand Gen Managers (DGMs) running campaigns across LMN, Greenius, and SingleOps — they brief you on pipeline priorities; you translate those into digital action
- Content Marketing Manager on the joint SEO/AEO program—they own editorial strategy; you own the technical foundation
- Marketing Operations (MOPS) on attribution, tracking, and Salesforce-side configuration
- External paid media agency: you’re their primary Granum contact–with significant support from the DG team–responsible for briefing, performance reviews, and accountability
- Product Marketing on messaging and positioning designed to convert
- Website performance
- Conversion rates, user flows, and page-level performance across granum.com and brand pages
- CRO program: design experiments, set hypotheses with DGM input, call winners, and build the test backlog from your own performance reads
- Core Web Vitals, site speed, and the technical health that determines whether everything else works
- Organic growth (SEO/AEO)
- Technical SEO/AEO foundation: schema, redirects, site architecture, indexation, and core web vitals, with the support of an external dev agency
- Joint program with Content Marketing — you own the technical surface; they own keyword strategy and topical authority
- The judgment call on whether a performance issue is technical or editorial, and what to do about it
- Landing page infrastructure
- LP template library across HubSpot and WordPress
- Routing logic: which platform a given campaign uses, and why
- Self-serve enablement so DGMs can ship Tier 2/3 LPs without queuing on you
- Paid media — agency partnership
- The agency executes across several channels on behalf of our brands. You own the relationship and the outcomes
- Day-to-day management: weekly check-ins, briefing cycles, creative feedback, performance reviews
- Channel mix, budget pacing, and creative direction in collaboration with our external partner
- Translate DGM pipeline priorities into clear agency briefs; bring back what’s working to the team
- Review agency reporting critically — you know enough to spot what’s missing, what’s being smoothed over, and what needs a harder look
- Reporting and analysis
- Weekly and monthly reporting across website, paid media, and SEO/AEO performance
- Variance analysis when results drift — you diagnose it and bring a recommendation
- Partner with MOPS on attribution and pipeline reporting; flag data quality issues when you see them
- Translate performance into clear language for DGMs and marketing leadership
- What you’re accountable for
- Two numbers, primarily:
- Paid media CAC. Hit CAC targets per product across all three brands with the collaboration of an agency partner
- Website conversion performance. Conversion rates across granum.com and brand pages move in the right direction, and the LP template library stays current so DGMs can ship without queuing on you
- Secondary: technical AEO/SEO health (indexation, site speed) and CRO test cadence
- Real ownership. Website, CRO, technical SEO/AEO, LP infrastructure, and the agency relationship — a wide lane with clear accountability
- A clear mandate. DGMs tell you what the pipeline needs; you figure out how to get there. The Sr. Director backs your calls
- A realistic budget. Show clear ROI and we’ll invest the dollars
- Honest context. We have ongoing work on attribution, data, and tooling — you’ll know what’s sharp and what’s still being built
- Momentum. There’s real movement here; the right person will have space to do their best work
Our take
Granum is the result of a merger of the companies SingleOps, LMN and Greenius, which delivers software for green industry players such as landscapers, tree care providers and irrigation services. It does this to help them streamline their workflows and optimise the experience of their customers.
Granum's offers comprehensive collection of business software including; CRM and invoicing, scheduling and job costing, reporting and analytics, and much more. Though it is not unique in delivering these features, its specialisation in serving green industry clients makes it a strong choice for businesses in that field, who may not find many industry-tailored options on the market.
With good funding at its back, the company has been expanding both its platform and its team. In 2022 it was ranked as the fastest-growing software company in the green industry for the second consecutive year. With a string of acquisitions and new innovations, the company is on steady track to remain at the forefront of this sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2022
$74m
GROWTH EQUITY VC
Apr 2020
$6m
SERIES B
Total funding: $82.6m
Company benefits
- Great insurance (health, dental, and vision)
- Unlimited vacation policy
- Remote work environment
- Sabbatical benefit
- Company-Paid Health Insurance
Company HQ
Sandy Springs, GA
Leadership
Mark Sedgley
(CEO)They are also the CEO of LMN. Previously the CEO of Traxero and CRO of Personify Corp. They also spent over 16 years at MemberClicks, joining as a Director of Customer Experience before becoming a VP of Sales & Business Development and then the President and CEO.
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