Content Strategy Associate, Roku
$86-94k
+ Equity
Office located in Santa Monica, CA
Convenient & affordable TV streaming players
Job no longer available
Convenient & affordable TV streaming players
1001+ employees
Job no longer available
$86-94k
+ Equity
Office located in Santa Monica, CA
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate isn't a bystander. They are curious and engaged, willing to jump in to solve problems and make data-driven decisions even when things feel very ambiguous
- 2+ years of relevant experience: top-tier strategy consulting experience preferred; analytical roles often dealing with ambiguity (e.g., leading company's strategy function, business operations at a start-up)
- Familiarity with domestic and international media markets and landscape, a plus
- Strong analytical background with experience operating with large data sets to identify trends and actionable insights
- Strong experience with Excel, business intelligence, and data visualization tools (e.g., Looker, Tableau). Looking for strong foundational skills that will enable the candidate to quickly and independently work with these tools. Airtable and/or ability to code in programming languages like SQL and Python helpful but not required
- Role is based in Santa Monica, must be on-site 4 days a week
- BA / BS degree or equivalent practical experience (MBA a plus)
- Data-driven approach to problem solving grounded in an analytical mindset, creativity and business acumen
- Ability to prioritize and manage trade-offs across multiple deliverables, to manage towards evolving deadlines
- Collaborative mentality; ability to build trust and co-create with individuals with different viewpoints
- Strong communication skills, with an understanding of what is needed and how communications (written and verbal) should be tailored based on audience
- Team-First mentality: flexibility to lead, or support, as no job is too small or too big
- Curiosity and desire to learn: the right mindset matters a lot more than the exact right experience
What the job involves
- Roku’s Content Acquisition & Programming team is responsible for driving the strategy, execution and continued management of licensed content and partnerships for The Roku Channel across the US and international territories including: Brazil, Canada, Mexico and the UK and the newly launched subscription streaming service Howdy
- The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI), and FAST Channels Management (responsible for the strategy and execution behind FAST channels)
- The Content Strategy & Planning Team is looking for a Content Strategy Associate to help drive impact across breadth of strategy work, supporting the Content Strategy & Planning department
- This team works directly with Senior Roku Media Leadership to define success, and thus, content needs
- This team is a partner to Leadership in unpacking and solving ambiguous problems, translating data into impactful recommendations and co-creating solutions cross-functionally
- A part of a small, but impactful team, this new Associate will have the opportunity to not only be a part of, but define, the next phase of streaming television
- Our industry changes quickly, so we expect a great candidate to be comfortable responding swiftly to changing business needs, knowing that their own success comes when the team succeeds
- Leveraging data to identify, translate, and illustrate critical content and service performance trends that will help to provide actionable business insights to Senior Leadership
- Collaborate with key cross-functional business partners to ensure analyses build upon the latest insights of internal research groups and financial budgets/goals
- Own key workstreams that will inform content understanding and decisions, driving analyzes end-to-end with minimal guidance
- Create models and trackers to assess and report on value, performance, and trade-offs
- Partner with Core Analytics and Financial Planning & Analysis (FP&A) teams to assist in advanced analytics and to optimize and ensure accuracy of tools, approaches, and reporting
- Regularly present analyzes and reports on relevant operating and financial metrics in an easy-to-understand format to Leadership
- Understand and keep up with industry trends and work with Team to reflect in strategies
- Perform other ad hoc tasks, projects, and responsibilities as assigned by leadership
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users.
Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library. Then, after successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released. In 2026, it was announced that media giant FOX would acquire Roku, which the companies say will create the third largest player in US TV by share of viewing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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