Content Marketing Lead, Webflow
$134-204k
Salary is partially dependant on applicant’s location. Plus equity
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Job no longer available
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Job no longer available
$134-204k
Salary is partially dependant on applicant’s location. Plus equity
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- Have 8+ years of successful content marketing, editorial, and/or creative content experience
- Have experience producing high-impact written and multimedia content for a fast-growing technology company. From ideation and research to writing, editing, producing, directing creative, and publishing
- Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and undeniably Webflow
- Have managed freelancers and agency partners to bring big content ideas to life
- Can conduct and produce interviews with experts and thought leaders and turn them into various forms of content
- Have a strong grasp of the zeitgeist of web design, development, design thinking, marketing leadership, and AI creative technology. And if you already know how to build in Webflow, that’s awesome too
- Embrace an analytical approach to content: be able to look at metrics and conversations and figure out what’s working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps
- Have experience using a modern CMS (obviously ours is in Webflow, but if you don’t know it we can teach you how to use it)
- Are resilient and highly adaptive to change with experience navigating and transforming ambiguity into action
- Are a self-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to life
- Can inspire and motivate cross-functional teams to deliver high-quality, complex, and multiple-stakeholder creative content projects on time and within budget
- Are a clear communicator with an excellent command of the English language, grammar, story structure, and expertise in AP and Chicago styles
- Are highly organized and detail-oriented
What the job involves
- The Content Marketing Lead will develop, own, and run the content strategy and editorial roadmap for the enterprise audience (in-house teams, design, marketing, and engineering leadership) at Webflow, manage production for their editorial beat of the publication, write and produce original content, research trends and news, consult and inform plans for content distribution, and report on success metrics. This senior lead will work closely and collaboratively with the Director of Content, marketing team leads, and Growth team to deliver a unified strategic approach and best-in-class editorial that drives awareness for the brand and new customer growth
- Spearhead and lead the content strategy and editorial roadmap for the enterprise segment of our business, working closely with team leads on full-funnel content marketing campaigns and the Director of Content to ensure a unified strategic approach
- Serve as in-house content expert for enterprise and design, marketing, and engineering leadership audiences, deeply understanding their challenges, business objectives, and the way they work, to inform content creation
- Lead production for the enterprise editorial beat of our publication, supervising freelance writers and agency staff in delivering the highest quality articles, guides, customer stories, and ebook content for our audience and the broader creative community
- As a senior leader, provide guidance, mentorship, and support to team members, ensuring the team operates effectively and efficiently, supercharging creativity and productivity
- Serve as executive producer by creating original content and leading the development of multimedia formats such as videos, podcasts, and web experiences that support content strategy goals. Partner with the social media team to bring innovative social-first content to life
- Research enterprise trends and news, collaborating with internal/external experts, industry influencers, content partners, 3rd party researchers, and other sources to craft relevant perspectives and insights that will fuel a regular cadence of highly informed and data-driven content
- Drive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Webflow’s content
- Partner with the Growth team to drive organic search traffic and authority of Webflow content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideation
- Deliver fresh editorial perspectives and bring to life new format opportunities that can drive innovation and experimentation within the segment content strategy — to fuel a best-in-class editorial program
- Come up with new content series ideas and groundbreaking editorial features (producing from concept to launch) that move the business forward and build Webflow’s reputation and brand. Lead cross-company branded content initiatives
- Creative direct and partner with design to bring to life all aspects of creative for content and associated content campaign assets
- Report on success metrics, generating content performance reports and insights, utilizing Amplitude and internal tools to track trends and key results, and to inform ongoing content strategy, learning and iterating with data-informed decisions to continually improve content performance
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
Share this job
View 38 more jobs at Webflow