SEM Manager, Snappr
More information about location
On-demand visual content creation marketplace
Open for applications
On-demand visual content creation marketplace
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To make professional photography more accessible to customers, and increase work for photographers.
Role
Who you are
- We are looking for someone who knows Google Ads like the back of their hand
- 4+ years of SEM management experience
- 2+ years at an agency is a plus
- Deep understanding of search campaigns. You are perfectly comfortable building accounts from scratch as well as optimizing existing accounts
- Deep understanding of conversion tracking. You know the pros and cons of pixel tracking vs session tracking and can create attribution models
- Deep understanding of website analytics platforms such as Google Analytics and Mixpanel
- You can create reports on how the SEM accounts are performing and be able to create segmentation for reporting. These are examples of some of the reporting segmentations you will need to provide:
- A. Brand search, non-brand search, display remarketing, display prospecting, YouTube remarketing, YouTube prospecting
- B. Enterprise vs self-service, business vs non-business
What the job involves
- We are looking for an SEM manager to help manage, optimize, and grow our existing SEM accounts
- You will be managing ads that will target both self-service type customers - families, individuals, and small businesses - as well as ads targeting large enterprise companies looking for image and photography services
- This is not a team manager position, and you will not be managing junior team members
- Run the day-to-day activities of managing our Google Ads accounts – including reporting, testing, optimization, and growing the accounts
- Research, learn, and test new betas and technologies that Google is releasing for Google Ads
- Develop growth strategies and increase conversions, sales, and revenue generated from PPC ads
- Coordinate with our graphic designers and social media team to create fresh new displays and YouTube ads for both self-service and enterprise-focused ads
- Improve ad copy and landing page performance over time, which includes creating and testing new copy as well as optimizing landing page conversion rates
- Hustle - take ownership of Snappr's growth and do whatever it takes to get the job done
Our take
Professional photography is an essential part of effective marketing, particularly in today's digital landscape of social media advertisement. This means that people often need to book photographers at short notice, but the lack of a convenient platform to do so leads to inconsistent results and high price tags.
Snappr provides a digital marketplace for the booking of professional photographers, with a focus on providing consistency, affordability and last-minute bookings. In addition to catering for the high demand in social media marketing, the company's affordable prices allow customers to book professional photographers for non-profit photoshoots such as for birthday parties and holidays.
High-quality photography has become a must-have for social media profiles to stand out, and Snappr has used this insight to its advantage to present an affordable photographer booking solution for its target audience of millennials. The company has recently added AI functionality to its offerings, allowing customers to edit and generate content through the platform, and is expanding into specialized food, real estate and eCommerce verticals. These moves will help Snappr cement its position as a leading player in the photographic content space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company HQ
Financial District, San Francisco, CA
Leadership
Matt Schiller
(Founder & CEO)Currently a Senior Venture Partner at Pioneer Fund. Studied at the University of New South Wales and Oxford, and is a Y Combinator graduate. Was also a Consultant at McKinsey before co-founding GownTown, a graduation retailer.
Salary benchmarks
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