Platform Media Specialist, Etsy
Paid Social & Display
$100-130k
+ Equity Package + Annual Performance Bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$100-130k
+ Equity Package + Annual Performance Bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 2-4 years demonstrated success managing all aspects of large-scale social campaigns (Meta, TikTok, Pinterest, or GDN preferred) to specific KPI goals
- A strong analytical drive, with previous experience with sophisticated attribution models (multi-touch, LTV, frequency) and sufficient knowledge of major data analytics platforms (Google Analytics, Neustar, Looker, etc.)
- Experience with product catalogs of over 1M+ SKUs and identified high-impact feed optimization opportunities
- Specialized skills with marketing technology platforms such as MMPs (i.e. Appsflyer, Branch), CDPs (i.e Segment, LiveRamp) and creative or feed optimization tools (i.e. Smartly.io, Feedonomics, etc.)
- The ability to assess and communicate key optimization opportunities
- You are process driven and continuously look to minimize waste and address inefficiencies
- Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
- Collaborator who is able to build positive relationships across the company and drive decision-making
What the job involves
- The Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy’s growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment
- We collaborate closely together and with partner teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale
- In this role, you’ll oversee the day-to-day management of a platform specific to Etsy’s low-funnel advertising program, driving performance against ambitious GMS and revenue goals
- You’ll manage campaigns end-to-end—including development, testing, learning, bid strategies, targeting, and optimization—while ensuring every initiative aligns with strict performance targets
- Build, launch, and QA campaigns including creative trafficking, catalog updates, audience implementation, and pixel/tag checks
- Manage and optimize large-scale product feeds and respective catalog sales ad campaigns through automated ad solutions
- Implement bid and budget optimizations to ensure efficient pacing and performance
- Monitor real-time performance dashboards, flagging anomalies and logging fixes in the shared ops queue
- Maintain platform hygiene through UTMs, naming conventions, and block-lists, while documenting every change for audit-ability
- Contribute to playbook improvements by logging lessons learned and proposing automation opportunities to increase efficiency and scalability
- Build platform-level reporting that rolls up into broader strategy and leadership-facing report-outs
- Collaborate with internal cross-functional partners—including strategy, engineering, data, and creative teams—to strengthen the program through feed optimizations, data integrations, and innovation in campaign execution
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Application process
- If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
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