Digital Advertising Manager, Simpplr
Search & Display
$110-164k
Modern intranet software for employees
Job no longer available
Modern intranet software for employees
501-1000 employees
Job no longer available
$110-164k
501-1000 employees
Company mission
At Simpplr, we are on a mission to transform the work experience of billions of people across the world.
Role
Who you are
- 5+ years of dedicated hands-on experience managing Paid Search (Google Ads/Bing Ads)
- Subject matter expertise in Paid Search and Google Suite (Google Ads, Google Tag Manager, Google Analytics)
- Continuously staying ahead of the curve on best practices and cutting-edge advertising/search engine trends
- Analytical with the ability to consume, process and transform large amounts of information into insightful and actionable insights
- KPI and ROI-focused mindset, with the ability to evaluate detailed metrics and improve campaign performance
- Advanced proficiency in Excel (pivot tables, vlookups, basic modeling)
- Strong experience and familiarity with SFDC
- Experience working with Marketo, Demandbase and 6sense a plus
- B2B and/or SaaS experience preferred
- Bachelor's degree
What the job involves
- Simpplr is looking for a data-driven, growth-focused Digital Advertising Manager (Search & Display) to assume hands-on management and execution of Paid Search advertising across Google Ads and Bing Ads, as well as additional display and paid social channels
- You will take our advertising to the next level with demonstrated improvements in lead generation
- This role will report to the Senior Manager of Digital Marketing on the Growth Marketing Team
- Directly manage and optimize our Paid Search advertising across Google Ads and Bing Ads to dramatically increase pipeline for the Sales team
- Run ads across Google Display Network (GDN), LinkedIn, Facebook, 6sense and additional display and social channels, with a focus on demand generation
- Drive lead generation and awareness to our target account list through ABM programs
- A/B test and optimize across key levers like bidding, creatives, landing pages, ad copy, audience targeting, and keywords to unlock growth
- Collaborate with cross-functional teams, including growth team members, SDRs, BDRs, product marketing, the broader go-to-market, and designers
- Dig into analytics to assess campaign effectiveness and adapt strategy accordingly
- Establish and own weekly reporting that brings visibility into performance, trends, and underlying drivers across each of your channels
Our take
Company intranets have existed for as long as the internet has, yet these virtual environments remain clunky, generalised and over-saturated with unnecessary features.
Simpplr develops purpose-built intranet systems that aim to provide simple communication within a workforce. The startup's intranet system stands out by using AI to analyse the activities of a digital workforce, using this information to offer a wide range of services. This includes alerting employees to critical top-down communications, keeping them socially connected and helping them find the documents that they are looking for.
Simpplr won the award for "best mid-size company to work" from Built In 2023, signifying a US workplace culture that goes above and beyond. It also saw a refreshing of its leadership team in 2022, adding industry leader Parag Kulkarni as CTO and former CMO of award-winning Netbase Quid, Paige Leidig, as its Chief Marketing Officer. These updates indicate a company that keeps its employees happy and constantly looks for new directions to take its product.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2023
$70m
SERIES D
Jul 2021
$32m
SERIES C
Total funding: $123m
Company benefits
- Simpplr provides a competitive compensation package along with other benefits.
- We believe in work-life integration and offer a flexible work environment.
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Dhiraj Sharma
(CEO & Co-Founder)Received a Master's Degree in Computer Engineering from San Jose State University before founding Simplion Technologies. They also founded Lirik Inc.
Piyush Rajput
(Co-Founder)Formerly Head of Technology at Ideactive Consulting and VP of Product Development at Agnicient Technologies. They were also CTO of Simplion Technologies and a Team Member of Axiom Research Labs.
Parag Kulkarni
(Co-Founder & CTO)Studied Computer Engineering at a university in Mumbai. They have extensive history in SaaS engineering prior to becoming CTO of Simppler in January 2022.
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