Director of Integrated Marketing, Houzz

• At least 10+ years of experience product marketing, integrated marketing, or brand strategy
• 4+ years experience marketing SaaS software, cloud services, or other relevant technology
• Experience building and executing large-scale integrated marketing campaigns that drive business results
• Experience working successfully cross-functionally
• Experience with business to business (B2B) buyer journeys
• Bachelor’s Degree in a related field (business/marketing)
• Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns
• Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium
• Experience in campaign performance measurement and optimization
• Excellent communication, presentation skills, and executive presence

Desirable

• Houzz is looking for an Integrated Marketing Director - Houzz Pro Software - who can lead and execute global marketing campaigns to drive business growth for Houzz Pro. You’ll be the mastermind behind the Houzz Pro story—bringing it to life through campaigns that grab attention and get results, and ensuring consistent messaging and execution across all channels
• You will partner closely with product marketing, product management, sales, field teams, and partners to create compelling narratives, integrated campaigns, and impactful content that resonate with (SMB), and mid-market construction and design firms
• This is a high-visibility leadership role that requires a blend of creative vision, analytical rigor, and steady execution. Reporting to the Vice President, Marketing, this is a fast-paced role which will give you a high degree of ownership and impact
• Own and drive the integrated marketing communications strategy for Houzz Pro, ensuring alignment to business priorities and revenue goals
• Lead and shift the industry narrative around technology in the construction and design sector and the power of AI and technology to help businesses in our industry simplify operations and scale successfully
• Lead planning and execution of integrated marketing initiatives that drive awareness, consideration, conversion, usage and brand love across paid, owned, and earned channels, ensuring consistent messaging and brand alignment
• Oversee creative development and content strategy, including launches, hero campaigns, thought leadership, web,
• Drive alignment across marketing and sales
• Use data and analytics to measure marketing and campaign performance, optimize in real time, and inform future planning