Senior Campaign Manager, Enable

• Strategic & Creative Mindset: The ability to think outside the box to disrupt standard marketing approaches while maintaining strategic alignment with business goals
• Analytical Acumen: Advanced-level ability to analyze full funnel data and conversion rates to diagnose bottlenecks and drive strategy
• Cross-Functional Leadership: Strong interpersonal skills to lead diverse teams without direct authority
• Tech Stack Fluency: Proficiency with Marketing Automation Platforms (e.g., HubSpot, Marketo) and CRMs (Salesforce)
• AI Proficiency: Ability to leverage Generative AI tools to accelerate content production, brainstorm "break-away" creative concepts, and personalize messaging strategies, analysis, and automation at scale
• 6+ years of experience in demand generation or integrated campaign management
• Demonstrable history of meeting or exceeding pipeline and revenue quotas
• Experience managing multi-channel campaigns that successfully align Sales and Marketing teams
• Experience navigating Salesforce and Hubspot or Marketo
• Travel 20%

Desirable

• We are seeking a strategic yet hands-on Senior Campaign Manager responsible for the full lifecycle of demand generation programs from inception to performance
• You will be measured by your ability to contribute to the qualified sales pipeline through innovative, creative marketing strategies
• Campaign Strategy and Design: Act as a strategic yet hands-on manager responsible for designing the overarching approach for campaigns tied to strategic objectives
• Define objectives, target audiences, messaging, and channels, then bring campaigns to life through execution
• End-to-End Execution: Define high-value audience segments based on Ideal Customer Profile (ICP) data
• Conceptualize, build, launch, and measure integrated marketing campaigns tailored to these segments to move prospects from awareness to closed-won
• Content Strategy & Creation: Define long-form and short-form content needs to support campaign narratives
• Write and evaluate content to ensure it maps effectively to the buyer's journey and is crafted specifically for direct response
• Creative Innovation: Utilize a "break-away mindset" to develop concepts that differentiate the brand from competitors, using unique messaging and tactics to disrupt standard industry tropes
• Data-Driven Optimization: Use analytics to drive strategy, utilizing CRM and marketing automation and intent data to identify audience segments and optimize campaign flows for maximum conversion