Lucid started life as "Federated Sample", a small group from New Orleans trying to create a centralised sampling source. By building relationships with a network of survey panels they were able to create a sampling platform that automated the process of connecting researchers with their desired demographic groups.
Due to limited panel sizes, finding high quality and large scale datasets is a difficult and time consuming process for researchers. Hundreds of survey panels exist, each wildly different from the next.
Lucid continues to aggressively scale it's platform globally with expansions into Europe, the Middle East and Africa. Lucid aims to be the number one player in market research and has focused on moving into creating tools that can be used in every industry.
After being acquired by Cint for $1.1B, the merged companies are seeking to form a global insights leader, leveraging Lucid's unparalleled access to the US consumer market with Cint's powerhouse European market research heritage.
Kirsty
Company Specialist at Welcome to the Jungle
