Email Marketing Associate, The Business of Fashion

Growth Team

Salary not provided

Junior and Mid level

London

Online platform for the global fashion industry

Job no longer available

Online platform for the global fashion industry

501-1000 employees

B2CMarketplaceFashionAdvertisingMediaeCommerce

Job no longer available

Salary not provided

Junior and Mid level

London

501-1000 employees

B2CMarketplaceFashionAdvertisingMediaeCommerce

Company mission

To build fashion’s global membership community to open, inform and connect the industry.

Job

Company

Role

Who you are

A data-driven marketer with experience of executing outbound email or CRM programs, you will be confident with creating, proofing, monitoring and reporting on customer engagement or lifecycle communications
You won’t need experience in fashion, but will need the ability to thrive in a fast-paced scale-up environment, combined with the following skills to set you up for success:
An understanding of customer segmentation, personalisation and the role of customer engagement and retention within a growth marketing framework
Experience of devising and executing email or CRM campaigns using a customer engagement platform (such as Braze), email marketing platform (such as MailChimp) or marketing automation platform (such as Marketo or Active Campaign)
Good data literacy, including the ability to track and report campaign performance, using Google Analytics, Excel and PowerPoint; experience of working with email performance or customer engagement metrics
The ability to devise testing and optimisation plans, founded in customer insight
Excellent written English, including the ability to craft and proof compelling email copy
Effective stakeholder management skills, a positive attitude and a willingness to work as part of a small growth team in which priorities and workload sometimes shift
Experience of managing large scale email campaigns and/or personalisation would be an advantage
Subscription or membership marketing experience is desirable, including an appreciation of the role of marketing within a content-led, recurring-revenue business
Training on the Braze platform will be provided as needed

What the job involves

With previous experience in an email marketing or CRM role, you will be directly accountable for leveraging our best-in-class customer engagement platform Braze to execute, test and report on automated next-best-action communications; whilst assisting the wider Growth Marketing team with segmentation and selections for product marketing campaigns
Work hand-in-hand with the Marketing Specialist, Customer Engagement & Retention to identify key customer engagement growth segments and priorities
Leverage our customer engagement platform Braze, to test and execute highly relevant automated lifecycle campaigns across multiple channels, onsite messaging and email, including onboarding, retention and win-back programs
Manage a suite of email and messaging templates as well as craft and proof copy that’s both compelling and on brand
Support the wider growth marketing team on with campaign set up, segmentation and scheduling to enable product marketing launches and curated campaigns
Assist and provide recommendations to the wider growth marketing team on campaign deliverability, testing and automation
Provide regular reports and analysis on all key lifecycle campaigns and on the general health of the marketable customer database
Help instill email and CRM best practice to ensure ever higher levels of engagement with the BoF brand content and report all key lifecycle campaign performance metrics and provide recommendations for testing and optimisation
Manage the day-to-day relationship with our Braze account manager

Salary benchmarks

Our take

The Business of Fashion (BoF) provides independent journalism about the fashion industry. The company serves members in over 125 countries.

The BoF differentiates itself through its original reporting and analysis and through its fairness and integrity. The BoF's main source of revenue comes from subscriptions for BoF Professional (its paid news and analysis product), thus the company's main priority is offering unbiased, well-researched analysis to customers in order to ensure that the business model continues to work. Moreover, all investors must sign a document that guarantees the company's complete editorial independence.

The BoF's main purpose is to increase its activity in order to become an indispensable daily resource for creatives, business professionals and entrepreneurs in the fashion industry.