Director of Earned & Owned Strategy, Wpromote
$105-130k
Plus annual target bonus
More information about location
Digital marketing firm specializing in customer acquisition
Be an early applicant
Digital marketing firm specializing in customer acquisition
501-1000 employees
Be an early applicant
$105-130k
Plus annual target bonus
More information about location
501-1000 employees
Company mission
Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.
Role
Who you are
- If you have a passion for both strategy and tactical experience in SEO, Content, and Partnership Marketing, this could be a great match for expanding your critical thinking and problem solving experience in a cross-channel marketing role
- Minimum of 5 years of experience in at least two of the Earned & Owned Media channels (SEO, Content Marketing, Content Development, Email Marketing, Affiliate Marketing, Influencer Marketing)
- Experience managing a fully-integrated digital campaign utilizing cross-channel insights
- Bachelor's degree (BA/BS) or equivalent practical experience
- Strong boardroom presence and ability to communicate with C-suite executives on the client-side to thoughtfully explain strategy, purpose and results
- Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
- Strong understanding of how web experiences (e.g., desktop sites, mobile sites, mobile apps) fit into holistic marketing strategies
- Strong analytical mindset with experience in advanced measurement and reporting tools such as Google Analytics, Adobe Analytics, Big Query, etc
- Proficiency in financial modeling, investment plans and forecasting through decision-making and associated tools including Excel and Google Spreadsheets
- A track record of leading successful new business pitches that demonstrate unique strategy opportunities and ultimately generate growth
- The ability to use consumer insights data, customer journey maps, organic performance, and key trends to inform the development of strategies and plans
- Solid time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
- Excellent oral, written, and interpersonal communication skills; including strong presentation skills
What the job involves
- We are searching for a Director of Earned & Owned Strategy to work on enterprise SEO, Content Marketing, Influencer, Affiliate Marketing, and Email & Lifecycle Marketing clients with complex core business objectives
- This role will focus on client retention, ideating and deploying creative Earned & Owned Media solutions, growing Earned & Owned Media investment for key accounts, and new business development
- Serving as executive leadership on key accounts and be accountable for client success
- Developing custom earned strategy plans that combine tactics from SEO, Content Marketing, Content Development, Email Marketing, Influencer Marketing and Affiliate Marketing and provide strategic direction to Channel Managers
- Owning Earned & Owned Media projections for prospective and existing clients and consult on unique reporting solutions
- Establishing campaign goals upon client onboarding
- Collaborating directly with the Sales team to create opportunities for new business growth and pitch custom campaigns to prospective clients
- Ideating Earned Cross-Channel Co-activations that strategically combine tactics from Earned channels
- Collaborating with Paid Media Strategy & relevant Paid Media Channels for strategic alignment and tactical co-activations
- Partnering with Channel teams to ensure all digital channels are prioritizing goal-oriented tactics, proactively measuring return on investment/effort and pivoting when needed
- Leading campaign kick offs and create/review/approve campaign briefs prior to kick-off
- Auditing existing digital campaigns within a client’s owned channels
- Growing the total Wpromote Earned & Owned Media investment for key accounts
- Collaborating with Product & Engineering to develop critical applications and automations to serve both internal and external processes
- Reporting to Senior Director of Earned & Owned Strategy and other upper executives on key client service pillars: same-store growth, retention, new business and partnerships
Our take
Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(CEO)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
Share this job
View 25 more jobs at Wpromote