Influencer Marketing Associate, Prose
$70-80k
Office located in Williamsburg, NY
Personalized hair care
Job no longer available
Personalized hair care
201-500 employees
Job no longer available
$70-80k
Office located in Williamsburg, NY
201-500 employees
Company mission
To create haircare that’s one-in-a-million.
Role
Who you are
- 2-3 years of influencer marketing experience executing organic + growth led influencer activations
- Bachelor’s Degree in Marketing, Communications, or Business
- Experience working at a start-up, DTC, or haircare/skincare company is a plus
- In depth knowledge of managing performance-led influencer marketing programming e.g. whitelisting programs, etc
- Proficiency in Google Drive, Tribe Dynamics & Meta Business Account is a plus
- Knowledgeable about all social media platforms (Instagram, TikTok, YouTube etc.)
- Understanding of industry trends and best practices to drive awareness to the brand
- Strong organizational skills & detail-oriented
- Experience working with influencer networks, individual influencers, and influencer identification, management, and measurement tools
- Ability to build and maintain excellent internal and external relationships
- Must have very strong organizational and communication skills
What the job involves
- As Associate of Influencer Marketing, you are responsible for supporting Prose’s annual influencer program and helping scale overall efforts
- This role sits within the Brand Marketing team and will report into the Influencer Marketing Manager
- Assist Senior Manager with developing campaign strategies
- Identify, vet and analyze influencer partners based on project / campaign needs, both organic and paid
- Liaise with Growth team and support customer acquisition, sales and brand growth of Prose’s influencer marketing channels
- Source and contract influencers monthly to support whitelisting program
- Manage development of content briefs and conduct kick-off calls / meetings with influencers
- Facilitate content review process in a timely manner, ensuring cross-functional input and enable whitelisting set up
- Work collaboratively with Brand/Creative Strategy and Growth Marketing teams to ensure campaigns stay on track and deadlines and KPIs are met
- Liaise with Content & Social to understand and identify cross-functional content needs and objectives
- Oversee internal micro community that supports Organic and Paid
- Proactively source and discover, new and diverse talent & build new relationships
- Execute end to end process to get influencer up and running, in a timely manner
- Manage communication and build strong relationships with direct influencer partners
- Develop on-boarding program offering product education, brand insight and communication structure
- Work with Senior Manager to execute community retention tactics
- Assist Senior Manager in the execution of all Branded events
- Liaise with seeding partner + operations to oversee sample distribution needs and ensure product is being delivered in a timely manner
- Ensure sample distribution tracker is updated daily
- Oversee influencer affiliate in partnership with Impact and ensure influencers are properly onboarded and compensated
- Analyze and report on performance metrics on a monthly basis
- Monitor and keep abreast of industry trends, FTC guidelines and competitor strategy
Our take
Prose's products stem from the recognition that each individual's hair is unique, with various types and textures. Embracing this diversity, the company believes in the power of personalization to ensure everyone can access the hair care they truly need. To combat the one-size-fits-all approach of the hair care industry, Prose offers bespoke hair care solutions.
Amidst a booming trend of health and beauty personalization, Prose stands out among its competitors in the bespoke hair care arena. What sets the company apart is its unwavering commitment to the environment. Having achieved a significant milestone by becoming the first carbon-neutral custom beauty brand, attaining climate neutrality in 2021.
Prose's success has attracted substantial investments and interest, underscoring the industry's confidence in its products. With increased funds, the company aims to scale its operations and reach a broader customer base. As the demand for personalized beauty products continues to rise, the market is expected to expand, offering Prose ample opportunities for further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Company benefits
- Company sponsored health care plan (medical, dental and vision plans)
- $125 monthly wellness allowance
- Free lunch in office, weekly and an abundance of office snacks
- A Competitive and flexbile PTO policy
- 401k + matching
- FSA and commuter benefits
Company HQ
Williamsburg, NY
Leadership
Arnaud Plas
(CEO & Co-Founder)Former VP of Digital and eCommerce Strategy at L'Oréal, where they previously also worked as Skincare Group Manager and as Styling and Mencare Group manager.
Nicolas Mussat
(CTO & Co-Founder)Previously CTO at Meilleurs Agents. Former R&D Engineer at Delos France.
Catherine Taurin
(R&D Advisor & Co-Founder)Former R&D and Purchasing Director at CTRC Jf Lazartigues. Previously R&D Manager, Dyes Products and Haircare Products at Ales Groupe.
Paul Michaux
(Product & Co-Founder)Worked as Special Projects Manager, Corporate Strategic Marketing for L'Oréal. Former Assistant Brand Manager, Marketing Development at Parfums Christian Dior.
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