Demand Generation Marketing Manager, Cobalt
$109-137k
Plus equity
Penetration testing software provider
Open for applications
Penetration testing software provider
201-500 employees
Open for applications
$109-137k
Plus equity
201-500 employees
Company mission
To become the world's interface to the security workforce.
Role
Who you are
- You are accountable, fearless in taking ownership, and, most importantly, ready to test and innovate your programs across the customer journey
- You enjoy building personal relationships with sales reps and customers in your region and see yourself as an advocate to promote their successes
- A minimum of 8 years of marketing experience with a focus on demand generation or regional marketing, ideally within a B2B technology or cybersecurity environment
- Experience planning and executing field marketing strategies and events
- Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement
- Deep understanding of the demand waterfall and conversion optimization strategies
- Strong sense of accountability and ownership, an ability to manage your programs and communicate your results back to the organization
- Strong cross-functional team/project management, interpersonal, and influencing skills
- Strong analytical skills and the ability to interpret data to derive actionable insights that drive campaign optimization and improve lead-generation outcomes
- Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content
- Excellent organizational skills, demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
- Experience utilizing Salesforce, 6sense, and other CRM/automation tools required
- Proficiency in HubSpot and Asana is required
What the job involves
- Cobalt is looking for a marketing manager to join the demand generation team
- As a demand generation marketing manager, you will develop, execute, and measure regional marketing plans to create awareness, build and accelerate regional sales pipeline, and engage with prospects and customers in North America and EMEA (specifically in the UKI regions)
- You will leverage your experience to deliver pipeline-impacting campaigns, account-based marketing, support events, and channel partner programs
- With tight alignment with regional sales, you will continually evaluate marketing programs against quarterly goals to ensure positive contributions for new business and expansion pipeline
- Develop and execute integrated marketing plans closely with demand gen and sales, aligned to company growth objectives and new customer acquisition
- Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics, such as webinars, events, email, social, SEM, display advertising, retargeting, and content syndication that generates a consistent flow of marketing qualified leads
- Be accountable for regional demand generation goals (MQLs, PQOs, SQOs) and lead flow to ensure lead volume and funnel efficiencies are optimized and aligned with pipeline goals
- Develop conversion optimization strategies to drive pre-qual apps into sales qual apps and closed-won
- Own the content for campaigns, including reports, eBooks, white papers, infographics, promotional offers, and more
- Leverage account-based marketing and selling tactics as an efficient way to drive demand
- Develop programs to nurture leads and deliver them to the sales/lead development team
- Own enablement of the sales development representatives for your regional campaigns and track lead follow-up for leads in your region
- Act as primary marketing contact with local sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions
- Work closely with Product Marketing to identify additional assets and content required for effective local demand-generation programs to support the buyer's journey
- Monitor regional marketing plan metrics; incorporate learnings into programs
Our take
Cobalt is a penetration testing platform providing PtaaS to significantly improve the efficiency and deliverability of penetration testing. The company is working to transform a multi-billion dollar industry that is set to grow in value as vulnerabilities become an increasing liability. Usefully for Cobalt, this applies across smaller and larger businesses alike, as the use (and protection) of data becomes increasingly important across all scales.
Its approach, using a curated marketplace of 400+ highly vetted ethical hackers, is pioneering in an industry typically hobbled by inefficient practices. Existing services tend to deliver a PDF list of vulnerabilities at the end of a testing period. Cobalt delivers results in real-time, integrated into the client’s existing environment.
In an age where hacker tech is continuously and rapidly developing, a service allowing companies to match this with continuous (as opposed to periodic) pen-testing will no doubt prove a vital and attractive tool.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
40% female employees
23% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Cobalt truly lives up to its value of Humble Learning by offering incredible opportunities for learning and development, from an annual L&D stipend,..."
Funding (last 2 of 4 rounds)
Aug 2020
$29m
SERIES B
May 2018
$5m
SERIES A
Total funding: $36.5m
Company benefits
- Equity plan
- 401k matching for retirement savings plan
- Paid parental leave
- Flexible PTO, to support work life balance from anywhere in the US, UK, and Germany
- Monthly WFH stipends for equipment, lunches, wellness and learning & development
- Work directly with experienced senior leaders
- Make your mark in the rapidly expanding PtaaS space
- Join an award-winning “best workplace” and fast growing team
- Medical, dental and life insurance benefits
Company values
- Humble Learning: What we did yesterday may not work tomorrow, so we approach problem-solving with a creative growth mindset. We humbly seek to learn from subject matter experts, mentors, and advisors. We believe that everyone has something to contribute. Where we have skills and experience, we share our knowledge generously and patiently with others
- Lead with Grit: We know that achievement comes from a strong work ethic and relentless execution. We do not quit when the going gets tough. We are committed to high integrity — we do what we say, and we say what we do. We take responsibility and get things done. We find solutions, not problems. We innovate and make things happen. We own our results and create our success
- Quality at Speed: Our customers and pentesters inspire our high standards. We set goals, make plans, and follow through. Our success measures and action plans are transparent and smart. Our questions, decisions, and actions are data-driven and KPI-focused. We seize opportunities. We know that there is no time to waste. We say no to what is not important, and deliver the right results at the right time
- One Cobalt: We respect our colleagues and we value each person’s unique contribution. We genuinely believe in the Cobalt vision and care deeply about our customers, pentesters, and colleagues. We recognize the critical importance of each constituency to Cobalt’s continued success. We celebrate team wins and show gratitude for one another. We lift each other up
Company HQ
South Beach, San Francisco, CA
Articles
Leadership
Sonali Shah
(CEO)Joined Cobalt as CEO in 2024. They are a seasoned Business Leader with more than 20 years of experience scaling high-growth businesses across the cybersecurity landscape.
Lisa Matherly
(CMO)Joined Cobalt as CMO in 2023. They have over 2 decades of experience in B2B Marketing and Cyber Security. Prior to Cobalt, they spent most of their career at McAfee, Intel, and 3Com in various leadership roles across Marketing, Customer Service, and Sales.
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