Head of Marketing, BNB Chain Labs
Blockchain infrastructure engineers
Open for applications
Blockchain infrastructure engineers
101-200 employees
Open for applications
101-200 employees
Company mission
To build blockchain infrastructure on the BNB Chain and enable the BNB Chain community with tools for developers and enterprise solutions.
Role
Who you are
- You live and breathe Web3 — fluent in crypto culture, community dynamics, and the pace of the space
- 5+ years of marketing leadership, ideally with hands-on experience in DeFi, blockchain infra or a Layer 1/2
- Strong background in community building, brand storytelling, or growth marketing
- Strong brand builder and communicator with a track record of shaping narratives, growing products, and launching memorable campaigns
- Comfortable navigating decentralized ecosystems, managing remote teams, and collaborating across time zones
- Strategic yet scrappy — you know when to zoom out and when to ship fast
What the job involves
- We are looking for a Web3-native, globally minded Head of Marketing to lead BNB Chain’s marketing vision and strategy
- You’ll be the driving force behind how the world sees, understands, and engages with the BNB Chain ecosystem — from builders and degens to institutions and partners
- This isn’t just about managing a team or running campaigns
- It’s about setting the narrative in a rapidly evolving space, building community with purpose, and growing our ecosystem with a long-term vision in mind
- Own and execute the end-to-end global marketing strategy for BNB Chain — from brand narrative and storytelling to ecosystem amplification and community-led growth
- Lead high-impact marketing initiatives: hackathons, developer activations, industry events, AMAs, and partnerships that move the needle
- Collaborate across product, BD, community, content, PR, and regional leads to unify messaging and maximize impact across channels
- Build and nurture strong relationships with KOLs, developer communities, ecosystem projects, and Web3 media
- Managed and scale a high-performing global marketing team with a bias for experimentation and agility
- Use data and community feedback to optimize strategy, measure ROI, and ship campaigns that matter
- Stay plugged into the Web3 culture, trends, and meme cycles — and ensure BNB Chain is always part of the conversation
Our take
An abbreviation of “Build ‘N Build”, BNB Chain was developed as an evolution of the Binance Smart Chain when it merged with the Binance Chain. A layer-1 blockchain, BNB Chain is a community of crypto and NFT engineers and plans to build on the decentralising efforts of Blockchain.
Aiming to be “bigger than Binance”, BNB Chain is also EVM (Ethereum Virtual Machine) compatible and has a multichain function. Alongside this, it assists users with a higher capacity and lower latency asset management platform and has been used for hundreds of billions of transactions since its founding in 2017.
2022 was rocky regarding customer trust for BNB Chain. It was the victim of a hack worth $570 million in early October that year, putting its cross-chain vulnerabilities under pressure. That being said, late 2022 and early 2023 marked a surge for the company despite the crypto winter. During this time its wallets outpaced Ethereum and it became the largest L1 blockchain. It has also become something of a watchdog for fake crypto tokens and untrustworthy DApps.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
147% employee growth in 12 months
Company
Company benefits
- Competitive compensation package
- International experienced team, flat structure, and open culture
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Possibility for relocation and international transfers mid-career
- Flexible working hours, Casual work attire
Company HQ
DIFC, Dubai, Dubai
Leadership
Richard Teng
(CEO (Not Founder))Previously Head of Regional Markets at Binance before his promotion. Also the International Council Member at Global FinTech Institute and an Advisory Board Member at Blockchain Association Singapore. Previously Board Director at Lulu Financial Group and was the CEO of Abu Dhabi Global Market.
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