Product Marketing Manager, BlueCat
Intelligent network operations
Open for applications
Intelligent network operations
501-1000 employees
Open for applications
501-1000 employees
Company mission
To help network teams accelerate businesses.
Role
Who you are
- 5+ years in product marketing roles for enterprise software companies within the networking / IT industry
- Experience operating within a global organization, working across time zones and cultures
- Experience developing collaborative relationships across departments
- Provide writing samples that demonstrate the ability to effectively communicate complex, technical concepts
- Technical Aptitude: familiarity with networking, cloud, and cybersecurity technologies (specific experience with Network Observability, Network Monitoring, NetFlow and Packet data, is advantageous)
- General knowledge of leading vendors in the Network Observability market (strengths, vulnerabilities, competitive positioning)
- Familiarity with key marketing operations platforms (Monday.com, Gong, Highspot, Slack, Confluence, as well as MS Office Suite).
- Entrepreneurial mindset, can-do attitude, adaptable, pro-active, and results driven
- Productive: able to work independently and is self-directed
- Team-oriented, open to professional discourse and feedback
- Organized and detail oriented, with an ability to manage concurrent projects
- Curiosity to learn our technology and industry
- Impeccable integrity and high ethical standards
What the job involves
- We are seeking a skillful and experienced Product Marketing Manager to join our growing team
- In this role, your primary responsibility will be to craft compelling messaging and content that resonates effectively with our target audience
- Reporting to the Senior Director of Product Marketing, you will collaborate closely with cross-functional teams including product management, sales, corporate communications, demand, and customer marketing to create materials that competitively position BlueCat’s growing portfolio of solutions
- The position is based in North America, subject to the terms of our hybrid work policy
- Craft compelling product messaging and narratives that highlight BlueCat’s value proposition, competitive advantage, and address customer challenges
- Develop a variety of customer-facing marketing materials, including presentations, datasheets, case studies, ebooks, video scripts, solution briefs, and white papers
- Partner with demand marketing teams to deliver key assets aligned with the buyer’s journey.
- Analyze industry trends, customer needs, and competitive landscape, to derive actionable insights
- Analyze market segmentation and identify opportunities for differentiation and growth
- Create and maintain sales tools that effectively position BlueCat vs. competitors (e.g., battlecards)
- Support the sales team by providing training on the messaging you create to enable effective & consistent communication of BlueCat value to customers
- Maintain a library of product marketing assets, appropriately meta-tagged for easy access and searchability, while archiving or updating outdated content.
- Gather customer feedback through interviews, surveys, and market analysis to inform product development and marketing strategies
- Advocate for the voice of the customer internally and ensure alignment with customer needs
Our take
DNS (Domain Name System) is the backbone of internet navigation, translating domain names into IP addresses to connect users with websites. However, many enterprises still rely on outdated DNS systems, which can severely hinder IT operations. BlueCat addresses these issues by providing advanced DDI (DNS, DHCP, and IP Address Management) solutions, offering businesses a faster, more efficient way to manage their network infrastructure.
BlueCat's solutions accelerate the adoption of cloud computing and automation, making it highly attractive to large-scale enterprises looking to streamline IT operations and reduce costs. By simplifying complex network management, BlueCat helps companies enhance efficiency and adapt to modern technological needs.
The company is making significant strides, with the recent announcement of new capabilities to help organizations modernize their network infrastructure. Alongside this, it also appointed a new Chief Product and Chief Technology Officer and partnered with Grupo Dice to transform DDI management across Mexico and Latin America These exciting developments signal a bright future for BlueCat as it continues to lead the way in network modernization.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$16.8m
SERIES B
Oct 2009
$11m
SERIES A
Total funding: $27.8m
Company HQ
Nortown, Toronto, ON
Leadership
Stephen Devito
(CEO)Stephen joined BlueCat in 2018, initially serving as the company's CFO before becoming CEO in 2020. Previously, he served as the CFO at Q4 and as an Executive VP & CFO at Marketwired.
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