Digital Paid Advertising Specialist, Gesture

• We are seeking a highly motivated and experienced Digital Paid Advertising Specialist to join our team
• If you're passionate about driving growth through digital advertising and are eager to work in a collaborative and creative environment, we'd love to hear from you
• Your expertise in digital advertising platforms, data analysis, and strategic thinking will be essential in achieving success in this role
• Bachelor's degree in Marketing, Advertising, or a related field (or equivalent work experience)
• Proven experience managing and optimizing digital advertising campaigns, including Google Ads, Facebook Ads, and other platforms
• Strong analytical skills and the ability to interpret data to make informed decisions
• Proficiency with digital advertising tools and platforms
• Excellent written and verbal communication skills
• Detail-oriented with a passion for staying organized and meeting deadlines
• Creative problem-solving skills and the ability to think strategically
• The right candidate will experience the most success in this role, will have a START-UP mindset and is interested in growing with the company from a ground floor opportunity

Desirable

• As a Digital Paid Advertising Specialist at Gesture you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to achieve the marketing objectives set by the company
• You will play a pivotal role in driving traffic, conversions, and revenue while maximizing ROI
• Collaborate with the senior management team and other departments to understand their objectives and develop effective digital advertising strategies
• Conduct thorough research and analysis of target audiences, keywords, and competitors to inform campaign planning
• Set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others
• Create compelling ad copy, visuals, and landing pages to drive engagement and conversions
• Monitor and adjust campaign budgets, bids, and targeting to meet performance goals
• Regularly analyze campaign performance data to identify trends, insights, and areas for improvement
• Prepare detailed reports for senior management and other departments, highlighting key performance metrics and recommendations for optimization
• Conduct A/B tests on ad creatives, landing pages, and other campaign elements to improve conversion rates and click-through rates
• Implement data-driven optimization strategies to enhance campaign performance continuously
• Manage ad budgets effectively, ensuring that campaigns stay within allocated budgets while maximizing ROI
• Provide management with budget recommendations based on performance and objectives
• Stay informed about industry trends, algorithm updates, and new advertising features to remain at the forefront of digital advertising practices

• Interested candidates are invited to submit their resume, cover letter, and any relevant coursework or projects
• In your cover letter, please emphasize your key skills, experiences, and the reasons you're drawn to this role