Content Marketing Manager, Flair

£45-50k

0.1%-0.2% Equity Option after successful probation

Mid and Senior level

Remote from UK

People analytics tool designed to foster anti-racist cultures

Job no longer available

People analytics tool designed to foster anti-racist cultures

21-100 employees

B2BEducationAnalyticsSaaSSocial Impact

Job no longer available

£45-50k

0.1%-0.2% Equity Option after successful probation

Mid and Senior level

Remote from UK

21-100 employees

B2BEducationAnalyticsSaaSSocial Impact

Company mission

To build a culture where all ethnicities thrive.

Job

Company

Role

Who you are

Experience in successful B2B multi-channel marketing
Excellent writing & storytelling skills
A strategic thinker who recognises how to measure, test and optimise content to achieve clear KPIs at different stages of the sales cycle
A passion for and knowledge of racial equity

What the job involves

To manage the creation of compelling, value led B2B content that tells Flair’s story. You will be accountable for both the strategy and distribution of scalable campaigns that deliver measurable business results
Work with the Head of Growth Marketing to create a strategic content calendar aimed at different buyer personas and phases of the buyer journey (blogs, research reports, guides, video, case studies, product guides etc)
Creating content funnels for distribution via paid, organic, and email marketing to ensure we hit the right audience with the right message at the right time
Use segmentation, targeting, and positioning to develop efficient and streamlined communications

Application process

1. Apply on Otta
2. Video call with Talent & People Team (30 mins)
3. Marketing task (presented to Head of Growth Marketing)
4. Meet the team

Our take

The world spends a staggering $6 billion on racial equity and diversity programmes every year. Currently, this goes towards projects like anti-bias training, focus groups and mentorship schemes. But there's a problem: tracking the results of such efforts is incredibly difficult. As a result, many corporate racial diversity and equity programmes are failing.

Flair wants to solve this. Founded in 2017, its product is a people analytics tool that enables organisations to diagnose, track and address racial biases within their culture, allowing them to make positive changes. In a nutshell, it allows businesses to turn intention into action.

Despite its relative youth, Flair has already established some big partnerships, ranging from the Premier League to the British Red Cross. Following major funding, Flair is now focused on growth. With companies having pledged over $200 billion to tackling racism, the next few years are set to bring some monumental changes in this market, and Flair is looking really well set to capitalise on this.

Steph

Company Specialist at Welcome to the Jungle

Company

Funding (1 round)

Dec 2021

$1.8m

SEED

Total funding: $1.8m

Company benefits

Equity via employee option scheme
26 days holiday per year (excluding bank holidays)
Paid Birthday leave
Private Health Care
Remote and flexible working
Office closure between Christmas and New Year

Company HQ

Westminster, London, UK

Leadership

Nii Cleland

(CEO)

Ex-Securities Analyst at Goldman Sachs and co-founder of Flair Football.

Darrell Coker

(Head of Product)

Ex-Summer Intern at Michael Page and co-founder of Flair Football.

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