Associate Marketing Data Scientist, SoFi

• If you are interested in working with highly quantitative teammates and elevating how data and analytics drives marketing and business decisions, this role is for you
• Bachelor's degree in Computer Science, Math, Physics, Engineering, or a quantitative field required; Master's degree preferred
• Demonstrated intellectual curiosity and ability to quickly learn new technical skills
• Positive, "can-do" attitude and strong team player with the capacity to thrive under pressure in a fast-paced, evolving environment while consistently meeting deadlines
• Excellent problem-solving skills, capable of innovative thinking to achieve deliverables
• Superior communication and interpersonal skills, with the ability to clearly articulate problems and solutions to team members and stakeholders
• Ability to excel in a dynamic, cross-functional environment, with meticulous attention to detail and data
• Strong relationship building and collaboration skills

Desirable

• SoFi is seeking a highly motivated Associate Data Scientist who will help build the best-class marketing strategy and drive account growth across products (including Credit Cards, Personal Loans, Student Loans, Home Loans, Money & Invest, Relay and SMB)
• This is an exciting opportunity for someone who is passionate in problem solving within a fast-paced environment
• The Marketing Data Science (MDS) team is responsible for enabling data driven decisions in SoFi’s Marketing organization through robust analytics, modeling, experimentation and measurement
• Embedded in the Marketing organization, the team supports all marketing needs across three verticals:
• Product Strategy and Analytics
• Marketing Measurement and Digital Channel Analytics, and
• Personalization
• This new role will be working with senior data scientists and across functional business leads on marketing analytics, strategy development, project prioritization and turning ideas into realities
• Work closely with experienced data scientists to develop end-to-end marketing strategies to constantly experiment and optimize offer construct, channel preference, and audience selection across products
• Measure and analyze the effectiveness and ROI (return on investment) of the marketing strategies, make data-driven recommendations and drive informed actions
• Define key performance indicators (KPIs), design reporting framework and develop self-service dashboards to empower organizational-wide access to actionable business insights
• Proactively identify and capitalize on opportunities to improve the conversion rate in xbuy and throughout the acquisition funnel
• Transform business objectives into data-driven, actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth
• Convert complex data into compelling narratives and concise presentations that inform and guide decision-making at the senior management level
• Fulfill partner requests promptly by providing timely analysis, adeptly navigating ambiguity, and focusing on solution-oriented approaches
• Collaborate cross functionally with Marketing, Business Unit, Risk, Finance, Product and Engineering, assist senior business leaders in the development of new features