Content Marketing Producer, Homeward
Home finance company
Open for applications
Home finance company
201-500 employees
Open for applications
201-500 employees
Company mission
To build innovative home finance solutions to overcome the limitations of the traditional mortgage.
Role
Who you are
- 5+ years of content creation experience, with strong writing skills and experience across interactive content types (video, visual)
- You're an excellent copywriter and storyteller. You understand the nuance between different customers and how to craft compelling messaging that speaks to them, their needs, and where our product fits in
- You have a proven track record of driving top of funnel growth with content
- You have experience leading end-to-end campaigns or content projects, defining objectives and strategies, core KPIs, leading indicators, and executing on a plan
- You have in-depth knowledge of content creation, SEO, social media, content amplification, and full-funnel campaign management
- You understand how to drive value from and measure the impact of content. You're able to identify patterns in data, synthesize insights, and use them to make content and conversion funnels stronger
- You’re proficient with web content best practices, including SEO, HTML, and uploading content into a content management system (Webflow experience a big plus)
- You’re skilled in developing content in partnership with cross-functional stakeholders and translating their insight into compelling content storylines. Including headline copy, product value propositions, and promotional brand content
- Excellent communication skills for collaborating with agencies and contractors
What the job involves
- Develop and execute comprehensive content marketing tactics that drive key metrics across the customer lifecycle from awareness, to acquisition, activation and expansion
- Contribute to an editorial calendar for content planning and production, and perform regular content audits for content gap analysis
- Develop and drive alignment around content plans for your assigned projects
- Deliver content that fuels cross-channel product marketing and brand campaigns in partnership with product, design, sales, and marketing teams, owning end-to-end projects and individual deliverables
- Produce a wide range of content including web copy, blog posts, guides, sales collateral, customer stories, ebooks, webinars, community posts and net-new content corresponding to emerging business needs/marketing moments
- You’ll provide insights based on performance data that identifies where we should continue to invest and where we need to pivot
- Ensure content marketing deliverables are consistent with our brand voice, style and tone. You will review and edit marketing materials or written collateral by other marketing and product teams
- Recruit, enable and activate stakeholders across the organization and within the broader Homeward team to share and produce additional content (e.g. contributions to our blog, case studies, etc.) to amplify our reach
- You’ll communicate across the organization. Working closely with our internal content and social media teams to build new campaigns while also managing freelancers and agency support
- Initially, to learn the basic voice and architecture of our company, you’ll own and craft marketing content for our website(s), including copy tweaks, seasonal repositioning, operational updates and product additions. Then, you’ll quickly expand to blog, video, eBook, infographics, etc…
Our take
Sellers historically favour more dependable all-cash purposes, but few are in a position to offer them. Moreover, nobody favours the drawn-out choreography of timing one’s home sale with a new home purchase. Homeward allows customers to make all-cash purchases on new homes through the company, which buys on their behalf and sells to the customer once they’ve closed on their existing home.
By providing a seamless experience under three companies, it is a comprehensive service covering the home-buying process start to finish. Homeward's solution is elegant, and proving hugely popular - it is currently oversubscribed in markets across the country. It’s a new, innovative development in a legacy industry in dire need of change.
Importantly, Homeward is attractive to investors, and the Austin-based company are no doubt additionally cashing in on the increased VC interest in the growing Texas tech scene. Further, following its success in the Texas, Georgia, and Colorado markets, Homeward is planning to go nationwide with its real estate solution. It has already extended to Florida and Arizona, and looks to conquer more states in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2021
$136m
SERIES B
May 2020
$20m
EARLY VC
Total funding: $160m
Company benefits
- Every full-time member of our team gets an equity grant. We all own a piece of our success
- In addition to 12 company holidays and two floating holidays, our team members enjoy 20 days of vacation and can rest easy with five sick days
- Homeward employees have medical, dental, vision, and counseling coverage
- New human in the house? You’ll get up to 14 weeks of paid leave as a primary caregiver and up to seven weeks as a secondary caregiver
- We can’t see the future, but we can help you be smart about it with life and accident insurance as well as a 401K match
Company HQ
Lost Creek, TX
Leadership
Tim Heyl
(Founder & CEO)Tim studied Finance and Real Estate at Texas A&M. He also founded Mint Title, Phone Animal and The Heyl Group.
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