CRM Executive, Butternut Box
+ Equity
3 days a week in office (White City, London)
Putting the food back into dog food
Job no longer available
Putting the food back into dog food
201-500 employees
Job no longer available
+ Equity
3 days a week in office (White City, London)
201-500 employees
Company mission
To deliver health and happiness to dogs and their humans all over the world.
Role
Who you are
- You are passionate about start-ups and love getting after a growth target
- You are excited at the prospect of building an email marketing channel from scratch that is set up for long-term success
- You will be able to hit the ground running. We are envisaging at least 1-2 years of experience in a stimulating marketing communications role
- Knowledge of an email platform (we use Iterable) and a basic understanding of HTML email coding & tech integrations
- You are genuinely passionate about marketing. We want to develop a brand that is unrivalled in the pet category, and we have super bold commercial goals (we want to grow quickly). To achieve that, we’ll need someone who loves the job and relishes the adventure
- You love to solve problems. In any role, you will come up against obstacles that need creative solutions. These obstacles should motivate you rather than scare you
- You are keen to become an expert on our customers. We have a good foundation of knowledge from the dog business, but we know cats are unique, so we’re working off a number of assumptions. You'll be keen to test (and maybe disprove) these assumptions and grow your understanding of motivations and behaviour
- You are results-orientated. You will want to be responsible for the key things that we are trying to do and relish the accountability that it brings
- Obsessed with cats. Naturally
What the job involves
- We're on the lookout for someone to join the founding team of our Cat business
- This is more than just a job; it's an opportunity to shape the future of our brand and customer experience
- As the CRM Executive, your mission is clear: own the email marketing channel from all perspectives. CRM covers a lot—pretty much any communication we send out to our customers
- At Butternut Box, we like to split CRM into three customer groups: leads, existing customers, and paused customers
- The person we are looking for will be involved in journeys and experiences for all three
- Turning those leads into as many new customers (and purrring cats) as possible will be your primary responsibility to begin with but the role will grow as you settle in
- You'll have your own targets to hit and a lot of freedom to try and test new initiatives to reach your goals
- This is a hybrid working role, offering flexibility with some work-from-home days each week
- We expect you to spend 3 days at the Box Office in White City - London, with the possibility of occasional travel to other locations as your role evolves
- Brief in and build campaigns (pre- and post-launch) designed to convert leads into customers
- Design, track and optimise our email flow for new customers to build brand loyalty and encourage them to stay with us
- Develop a reactivation email strategy to encourage paused customers to come back
- Responsible for high-quality execution of all email campaigns
- Optimise & develop ‘Always-On Campaigns’, triggered by a specific action on site. Say if they pause their account
- Set up and maintain reports that deliver valuable data and insights about what’s working and what isn’t
- Identify trends, evaluate KPIs, make informed judgments, and take action on them
- Work closely with our in-house brand & creative teams to deliver the right message with the right tone in a fun, impactful, and on-brand way
- Work closely with our in-house digital product teams to deliver a customer interaction that is optimised for usability and functionality
- Generate innovative ideas to support bold growth objectives
- Foster relationships with the dog squad, collaborating on growth strategies
Salary benchmarks
Our take
Nowadays, consumers are not only getting more fussy about what they eat, but also what their pets eat. Butternut Box caters to this trend for the 11 million pet dogs in the UK, with dishes cooked with fresh ingredients and portioned according to the dog's breed, weight, sex and exercise routine.
Butternut Box’s platform uses computer algorithms to work out the individual needs of each dog, bringing technological innovation to a market that has not seen much of it. With the UK dog food industry worth over £1.5 billion, there is a massive potential market for the company, before even considering international growth.
In order to expand its appeal, Butternut Box has been diversifying its products to include environmentally conscious food, treats and wellness products and services for dogs. Having already launched into a few European markets, the company has acquired Polish fresh dog food company PsiBufet to help extend its operations in Central and Eastern Europe, whilst 2023's substantial VC round will help it to build on its already impressive momentum.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Sep 2023
$369.6m
GROWTH EQUITY VC
Aug 2021
$52.8m
SERIES D
Total funding: $477.2m
Company benefits
- Butternut Discount - Many of our squad have a special dog(s) in their lives; so we are delighted to offer a generous discount so that more dogs can enjoy Butternut and live healthier & happier lives
- 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
- 5 paid 'paws' days per year to support to learning and/or wellbeing
- £500 personal learning & development budget
- Enhanced parental leave (52 weeks’ maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave)
- Flexible working hours and work from home options
- Cycle to work scheme
- Pension with NEST
- Private Medical Insurance with Vitality & Private Dental Insurance with Bupa
- Time off for fertility treatments and pregnancy loss
- Paid sabbaticals for squad members with 5 or more years at Butternut
- Discounted gym access through MyGymDiscounts
- Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)
Company HQ
Shepherd's Bush, London, UK
Leadership
Kevin Glynn
(Co-founder)Previously an Associate at Goldman Sachs.
David Nolan
(Co-founder)Previously a Trader at Goldman Sachs.
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