Senior Product Marketing Manager, inriver
Product information management (PIM) solutions
Be an early applicant
Product information management (PIM) solutions
201-500 employees
Be an early applicant
201-500 employees
Company mission
To build a more sustainable future by helping customers exceed expectations at every stage of the product journey.
Role
Who you are
- The ideal candidate thrives at the intersection of product, sales, and customer success, balancing data-driven strategy with flawless execution
- While this is a senior-level role, it is also an individual contributor position, so a proactive, roll-up-your-sleeves attitude is a must
- 6-8 years of experience in product marketing, preferably in B2B SaaS or enterprise software
- Proven experience building messaging, launching products, and enabling sales teams in complex technical environments, including experience with AI/ML messaging
- Deep understanding of enterprise buyer personas and the ability to translate features into business value
- Excellent storytelling and communication skills with the ability to create compelling content that resonates across audiences
- Highly organized, proactive, and comfortable managing multiple programs in a fast-paced environment
- Collaborative mindset with the ability to influence cross-functional stakeholders and work closely with product, sales, and customer success
- Data-driven approach with experience in using customer insights and competitive intelligence to inform GTM strategies
What the job involves
- We’re looking for a strategic and hands-on Senior Product Marketing Manager to join our growing team
- This role is a key driver in how we bring our “Optimizing” product pillar to life in the market
- From messaging and positioning to sales enablement and commercialization, you will own the go-to-market strategy for some of Inriver’s most advanced capabilities
- This includes AI-powered workflows, optimization loops, media management, and product enrichment experiences
- Lead messaging, positioning, and commercialization efforts for Inriver’s “Optimizing” product pillar, including capabilities like workflows and AI-driven insights
- Launch new features and enhancements by collaborating closely with product management, engineering, and customer-facing teams to define value propositions and bring them to market
- Own the creation of customer-facing and sales-facing collateral including datasheets, pitch decks, FAQs, and demo narratives that clearly articulate value
- Enable the sales, customer success, and partner teams with tools and training to position and sell Inriver solutions
- Partner with Digital, Events, Customer and marketing to support enablement related to product functionality
- Identify customers who exemplify value realization and partner with the content team to develop compelling case studies and success stories
- Support market intelligence and analysis to shape product roadmaps, influence pricing and packaging, and guide GTM plans
- Act as the commercialization lead across the product release lifecycle. Work closely with product managers to plan launch phases, identify customer value, and inform internal and external rollouts
- Contribute to a culture of continuous improvement by capturing lessons learned and evolving the launch process
Our take
Inriver, a prominent player in the field of product information management (PIM) software, offers solutions that allow enterprises to optimise their product journey across diverse touchpoints.
With its PIM platform, inriver aids businesses in managing the entire product lifecycle, from sourcing and creation to distribution and recycling. The company's unique proposition lies in its integration of digital shelf analytics and flexible ecosystem connectivity, ensuring scalability and adaptability to growing demands on product data. Inriver's approach to PIM, supporting both B2B and B2C enterprises, underscores its commitment to turning product information into a strategic asset, resonating with over 1,600 global brands.
Inriver has launched its next-generation syndication platform, which offers advanced API connectivity for seamless distribution to marketplaces, channels, and endpoints. This addresses the intricate challenge of content mapping, enhancing efficiency and accuracy for customers seeking to place their products on the digital shelf. This move is indicative of inriver's proactive stance in meeting the evolving needs of modern commerce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2020
$32m
LATE VC
Aug 2017
$11.8m
LATE VC
Total funding: $56.4m
Company HQ
Gamla staden, Malmö, Skåne County
Leadership
Johan Boström
(Co-Founder)Served as the company's CPO from 2004-2023. Previous Owner of Via Anna/Serendipity Innovations. Also worked as a Sales Director and ECM Specialist at UDK.
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