Senior Data Analyst, Sky

Salary not provided

SQL

Python

Tableau

Junior and Mid level

London

Remote from UK

Broadband and telecommunications company

Job no longer available

Broadband and telecommunications company

1001+ employees

B2CB2BEntertainmentTelecommunicationsMedia

Job no longer available

Salary not provided

SQL

Python

Tableau

Junior and Mid level

London

Remote from UK

1001+ employees

B2CB2BEntertainmentTelecommunicationsMedia

Company mission

To connect people with the very best entertainment, sports, news, arts and local, original content.

Job

Company

Role

Who you are

Strong knowledge of programming languages (Python and SQL in particular), with at least 2+ years of on the job experience
Experience in database management and building dashboards (Tableau preferred)
Experience in applying various analytics techniques to extract actionable insights
Understanding of advanced analytical methodologies, including statistical analysis, knowledge of modelling techniques and building visualisation tools
Ability to develop strong relationships within the Measurement team, as well as across Media Planning, Marketing, and Econometrics teams
Desirable: Experience in Advertising Campaign Measurement including: BLS (Brand Lift Surveys), CLS (Conversion Lift Studies), MMM (Marketing Mix Modelling), MTA (Multi-touch Attribution)

What the job involves

As a Senior Data Analyst within the Media Strategy team, you will play a pivotal role in driving forward Sky’s advertising effectiveness
The role is a unique opportunity to contribute to the development of best practice guidelines, delivering insight generated from a full range of advanced analytics tools and measurement methodologies
The successful candidate will work alongside the wider team to design, deploy and evaluate marketing tests and integrate results within the wider business
Create Insight: Support the Measurement Lead with delivery of best practice guidelines, data and insights for media and creative across ATL and digital channels
Data Pipelines & Dashboards: Build data pipelines and manage dashboards that link various data sources together to enable better understanding and analysis of marketing performance
In-flight Tracking: Monitor the progress of tests in-flight using media metrics collected via external agencies and digital platforms
Reporting Results: Analyse test data and measure statistical confidence, supporting the Measurement Lead on the translation of test results into actionable insights
Statistical Tests: Ensure that tests are conducted with statistical rigour, including running Matched Market Analysis and Power Analysis to determine test feasibility, campaign budgets and test length
Tool Development: Support the team with developing and improving Testing toolkit including Matched Market Analysis Tool, Power Analysis and Results Analyser across test design and measurement

Salary benchmarks

Our take

Sky formed through the merger of Sky Television and British Satellite Broadcasting in 1990, making it the UK's largest pay-TV company. After the acquisition of Sky Italia and Sky Deutschland in 2014, Sky Group was formed, transforming the UK company into Europe's leading entertainment and media group.

With the recent success of their original content, Sky doubled their investment into this space by 2024 with a brand new movie and TV studio being built. This is expected to create an additional £3 billion of production investment in UK creative sector in the first five years alone.

Sky's streaming service, Now TV, was launched in 2012 to compete with the rising tide of Netflix and, more recently, with Amazon's Prime Video. With pay-TV subscriptions dropping and the video streaming industry expected to grow by a further 20% by 2027, Sky has remained competitive by offering a range of deals, partnering with Netflix, and developing its own TV - Sky Glass, as it aims to keep up with consumer trends.