Vice President of Marketing, FightCamp
Connected, at-home boxing gym
Job no longer available
Connected, at-home boxing gym
21-100 employees
Job no longer available
21-100 employees
Company mission
To inspire the fighter within.
Role
Who you are
- 7-10+ years in a marketing leadership role, ideally through high growth DTC brands that have scaled to at least $50M+ in revenue
- Experience building, scaling and managing across creative and brand marketing functions
- Recent experience working in a DTC business, or one with significant digital revenues
- Has led and effectively scaled marketing function through a period of rapid growth, and has been on a journey from small to big
- Creative marketer with an ability to understand performance metrics, drive brand strategy while efficiently using direct response channels
- Deep understanding of digital marketing channels and eCommerce business models, with a track record of using data to advance the overall experience
- Strong intellectual horsepower. Outstanding reasoning and analytical skills, proven record of ROI-driven decision making
- “Customer obsessed” with a passion for consumer insights and proven background of launching new products
What the job involves
- The inaugural VP Marketing will be a pivotal member of the team, responsible for evangelizing and presenting FightCamp's brand
- This person will build a consumer marketing and customer experience roadmap to deliver on ambitious growth goals over the next 3-5 years
- This role will report directly to the chief marketing officer
- Partner with the CEO, CMO, and executive team to build a go to market and brand strategy for FightCamp's expansion
- Develop and execute on a marketing roadmap with a focus on top-line revenue growth
- Conceptualize and implement a sophisticated brand marketing strategy for FightCamp across PR, communications, etc. to establish FightCamp in the market as a premium lifestyle brand through innovative campaigns, community-building, and exceptional customer experience
- Partner with the chief marketing officer to leverage performance marketing channels including email, SEO, direct mail, TV, podcast, radio and social to drive growth
- Build a world-class creative marketing organization. Attract and hire top talent, nurture existing teams, and establish scalable infrastructure and processes
Our take
FightCamp is a developer of modern training programs and workout exercises, providing digital products on a membership plan basis. It offers interactive guides for a range of workout styles including HIIT, boxing, and cardio.
FightCamp pairs smart sensors or “punch trackers”, worn under your boxing gloves with a subscription-based stream of training videos. As you punch your way through a session, it’ll track things like punch count and speed over time.
Mike Tyson, Floyd Mayweather and many other famous fighters have all have backed FightCamp. Customers purchase the kit, alongside paying a monthly membership fee to access online classes and content. The global online fitness market size was valued at $6 billion in 2019, and is projected to reach at $60 billion by 2027. At-home fitness competitors include Peloton, Hydrow, Tonal, and Mirror.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2021
$90m
SERIES B
Jul 2020
$8m
SERIES A
Total funding: $98.7m
Company benefits
- Medical, dental, and vision insurance
- Competitive compensation package with stock options at a high-growth startup
- Company-sponsored 401(k) plan
- Paid holidays and sick days
- Flexible PTO policy
- Free lunches and free snacks (even for remote work)
- Fitness subsidies
- One day, monthly, dedicated to continuous learning/fun projects
- Child care allowance
Company HQ
Westside Costa Mesa, Costa Mesa, CA
Leadership
Khalil Zahar
(CEO)Studied Mechanical Engineering at the University of Toronto before founding FightCamp.
Jerome Rousseau
(COO)Started FightCamp with Khalil, working in multiple roles across Marketing, People, Customer Success and Operations.
Share this job