Senior Manager of Brand Strategy Analysis, Equinix

Brand Strategy Analysis

$136-245k

Actual salary range is dependent on location. Canada - Remote Location - CA : 131,000 - 181,000 CAD / Annual. Employees are eligible for bonus, and equity may be offered depending on the position

Excel

Senior and Expert level

Remote from Canada, US

Digital infrastructure company

Job no longer available

Digital infrastructure company

1001+ employees

B2BCommunicationSaaSCloud Computing

Job no longer available

$136-245k

Actual salary range is dependent on location. Canada - Remote Location - CA : 131,000 - 181,000 CAD / Annual. Employees are eligible for bonus, and equity may be offered depending on the position

Excel

Senior and Expert level

Remote from Canada, US

1001+ employees

B2BCommunicationSaaSCloud Computing

Company mission

To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.

Job

Company

Role

Who you are

Strategic brand expertise: connect tactical findings to broader business objectives and brand vision
Analytical thinking: see both the big picture and the details in order to identify gaps, trends, and opportunities
Communication excellence: craft compelling narratives for diverse audiences while representing the team with positivity and professionalism
Collaboration: work effectively across multiple functions
Intellectual curiosity: stay current on industry trends, brand research methodologies, and audience behavior
7 years of experience in brand strategy, brand analysis, or brand research roles
Demonstrated experience in designing and executing both quantitative and qualitative brand research studies
Expertise in brand tracking methodologies and brand equity measurement
Skilled in data visualization and presentation (Excel, PowerPoint)
Familiarity with third-party marketing measurement platforms and tools

What the job involves

Equinix is seeking a Senior Manager, Brand Strategy Analysis to drive data-informed brand strategy, positioning, and management initiatives
This role combines quantitative rigor with qualitative insight to shape how our brand resonates in the market
You’ll be responsible for translating complex research findings into actionable strategic recommendations that guide brand decisions across the organization
Design and execute comprehensive global brand health tracking studies, combining quantitative metrics with qualitative perception research
Lead or support brand research initiatives including segmentation, personas, stakeholder interviews, focus groups, and brand lift studies
Conduct competitive brand research and analysis using market data, competitive intelligence, and best practices
Analyze brand performance across audience segments to identify opportunities for strategic improvement
Translate complex data and insights into clear brand strategy recommendations for cross-functional teams and leadership
Develop and maintain brand performance dashboards and KPI frameworks
Partner with cross-functional teams to conduct A/B testing of various brand creative across verbal and visual identity
Serve as the primary point of contact for brand research vendors, including during procurement, briefing, and project execution
Develop and circulate brand strategy analysis presentations to support cross-functional teams in the application of brand research
Contribute to annual planning and budgeting of brand research projects and programs

Our take

Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.

The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.

With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

9% employee growth in 12 months

Glassdoor (4.1)

Trustpilot (3.3)

Company

Company benefits

Equinix employees receive excellent health care and counseling plans that vary by country to ensure the well-being of you and your family. We offer paid vacations and holidays and encourage community involvement year-round via volunteer opportunities
Spending time with your loved ones and taking care of your family are important. Equinix provides a range of country-specific programs that ensure you have the resources needed to thrive and manage your family’s needs
Equinix offers different programs to help you build your financial security, make charitable donations and seek additional education. In many countries we also offer a flexible employee stock purchase plan

Company HQ

Redwood Shores, Redwood City, CA

Leadership

Charles Meyers

(President & CEO (Not Founder))

Former Senior Associate at Booz Allen & Hamilton, President and COO at BellSouth.net, and VP of Business and Corp Development at Internet Security Systems. Before becoming CEO of Equinix, they were a Senior Technology Executive and Fitness Entrepreneur at Life Restorations LLC and Group President of Messaging and Mobile Media at VeriSign.

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