Campaign Marketing Manager, MOTORS
Maternity Cover
Online used car marketplace
Job no longer available
Online used car marketplace
101-200 employees
Job no longer available
101-200 employees
Company mission
To better connect buyers and sellers of vehicles and reduce consumer frustrations with the search process through smart, intuitive products.
Role
Who you are
- 3 years (minimum) proven marketing experience in digital and brand marketing roles (B2C)
- Strong understanding of full funnel effectiveness and dynamics with excellent commercial awareness to drive growth
- Strong experience using Google Analytics and creating detailed data insight for internal and external use. Knowledge of GA4 and GTM is desirable but not necessary
- Highly organised with acute attention to detail and the ability to efficiently manage, prioritise and execute multiple concurrent projects from start to finish to a high quality
- Confident managing and writing agency and internal team briefs - able to set clear KPIS
- Accomplished communicator who can quickly build relationships and establish trust with stakeholders across the business and with agency partners
- Self-manager who thrives on responsibility in a busy team environment
- A pragmatic and outcome-oriented marketer who can navigate effectively and provide solutions
- Inquisitive about automotive (no previous industry experience required)
What the job involves
- Supporting Digital Marketing Manager (line manager), including:
- Execute SEO plans & key growth projects including Digital PR, working with our agencies and in-house teams to drive site visibility and traffic
- Optimisation and growth of paid media channels including PPC, Display, Facebook and other social channels working in partnership with appointed agencies and in-house teams
- Liaise with colleagues managing data and insights to ensure campaigns hit business targets
- Work alongside the Digital Marketing Manager and agencies to produce and develop detailed paid strategies and implementation plans
- Delivery of ad hoc paid and SEO projects to increase vehicle enquiries through Motors.co.uk
- Supporting Senior Content Marketing Manager, including:
- Content development and production, with a key focus on video content for YouTube
- Development of an Influencer programme
- Delivery of existing brand partnerships and development of new relationships
- Production of brand assets as required, working with appointed agencies and in-house teams
- Other
- PO and budget management for allocated projects
- Campaign reporting and analysis
- Agency and supplier management
- Copywriting as required
Salary benchmarks
Our take
Used car marketplace MOTORS has had quite the journey, having been founded by a partnership between the Daily Mail and General Trust before its acquisition by Cox Automotive and, subsequently, Gumtree. Now, it’s an independent used car marketplace that hosts hundreds of thousands of used cars, as well as reviews, guides and advice.
With fifteen years of experience behind it, MOTORS has capitalised on its ownership journey to become the go-to used car marketplace for the UK. Operating within a challenging economy, MOTORS is in a strong position, even buying “household name” and competitor Cazoo, which went into administration in 2024. This suggests that MOTORS will continue to maintain its nation-leading position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Company benefits
- Discretionary Bonus
- Pension Scheme (up to 9% Employer Contribution)
- Employee recognition scheme with great financial prizes ££
- 25 days holiday per year growing with length of service
- Hybrid and UK Remote working depending on role
- Generous Family Friendly Leave
- Free counseling and support (for when you might need it)
- Private Healthcare Insurance
- Private Dental insurance cover & Cashback
- Online private GP service
- Generous sick pay support
- Life assurance policy (x4 Life Assurance)
- Social & Inclusion Calendar - packed with events
- Free food and beverage in our office locations
Company HQ
Richmond, UK
Articles
Leadership
Barry Judge
(CEO)Former CEO & current Board Member at houza. They are also the former CEO of OLX, dubizzle, and dealglobber.com (which they Co-Founded).
People progressing
Head of Account Management.
Diversity, Equity & Inclusion at MOTORS
Mathew Dutton (People Director (Gumtree & Motors))
- Here at Gumtree & Motors, we’re striving to foster a culture of belonging and empowerment, a place where everyone can be celebrated for who they are, with equal opportunities for growth and career development.
- We understand that having diverse and inclusive teams fuels creativity and stronger performance. That’s why we’re committed to discovering new talent so that when you join us, you can be you! We know we’re not perfect, and true inclusion and belonging is a journey. As part of our commitment to create inclusion for all in 2023, listed below are a few of the things we’re up to. And that’s really just the start!
- Improve equitable hiring processes by removing bias from job applications
- Delivering training on Unconscious Bias, Culture And Identity Awareness, & Inclusive Leadership
- Celebrating diversity through our company-wide inclusion calendar
- Fostering Community Groups (ERGs) with investment for each group
- Continuing our People Ambassador Programme to have more representative voices involved in decision making
- Accelerating diverse talent through a mentoring programme
- Sponsorship to attend an external coaching programme to elevate women’s voices
- Partnering with charitable organisations to drive inclusion and belonging within wider communities
- Reviewing the accessibility of our workplace, practices and policies
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