Senior Manager of Performance Marketing, ResortPass
$110-140k
+ Equity
2-3 days a week in office
Day access to luxury hotel amenities
Job no longer available
Day access to luxury hotel amenities
101-200 employees
Job no longer available
$110-140k
+ Equity
2-3 days a week in office
101-200 employees
Company mission
To create a healthier, happier world by encouraging more daycations.
Role
Who you are
- We’re looking for someone hungry to unlock new channels and growth loops who can build and execute on our performance strategy but is not afraid to get into the weeds
- 4-6+ years of Paid Social and Search experience at scale, local marketplace
- Experience is a (strong) plus
- 2+ years of Affiliate program experience
- Must have strong understanding of digital marketing, growth/performance marketing, paid social, and display along with concepts like attribution, incrementality, margin, and payback/breakeven
- Exceptional, detailed-oriented analytical skills while able to leverage data to develop actionable, data-based recommendations using Looker & Amplitude fluency
- Previous experience running the creative process for performance marketing
- Comfortable in a highly entrepreneurial, fast pace environment and lean team
- Passion for the hospitality industry is a plus
- You're a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees
What the job involves
- Reporting to the VP of Marketing, you’ll be the first in-house performance marketer and have the opportunity to build our growth function from the ground up, leveraging a 7-figure media budget
- You’ll be building off an incredible foundation – millions of existing customers, a phenomenal product market fit, strong organic growth, healthy CACs, and best-in-class NPS. Let’s do this!
- Oversee and mOwn the strategy, management and execution of Resortpass’ seven digit paid media budget across paid digital channels including Paid Social, Search, Influencer, Display and Affiliate
- Manage agency and contract resources that support the performance marketing program
- Build an effective Affiliate program from the ground up
- Support the growth of our SEO program to scale Organic Traffic. Ensure Paid and Organic Search strategies work hand in hand
- Scope and execute new channel tests to unlock new growth loops (ie TikTok, TV, etc)
- Ideate, brief, and execute creative tests, leveraging UGC and Creators
- Manage the testing framework and feedback loop for the brand and design teams to continuously iterate on creative assets, and execute experiments to improve LTV/CAC ratios
- Collaborate with Biz Ops and Analytics on planning, budget forecasting, and spend allocation by market
- Collaborate with CRM team and product to develop highly converting full-funnel experiences, including lead-gen and landing page testing
- Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels, oversee campaign reporting (including in-depth analytics of LTV, CPA, ROI, and incrementality)
- Collaborate with Analytics and Product to develop tooling, automation, measurement methodologies and optimize landing experiences to improve paid efficiency
Our take
Luxury hotels and resorts are often regarded as havens for the rich and famous, being reserved exclusively for guests who are willing to pay top dollar to stay overnight. However, ResortPass is changing this narrative, by building a day-pass marketplace for establishments that want to bring in guests to utilize their amenities throughout the day.
The demand for local experiences has soared in the past few years and ResortPass is taking advantage of these growing requests. ResortPass offers over 2,000 leading hotels and resorts for guests to choose from, including the Ritz Carlton, Four Seasons and Sheraton. While some may argue ResortPass is removing the exclusivity for overnight guests, its business model is to monetize underutilized inventory and work alongside hotels to drive usage of these amenities.
ResortPass offers a distinct way for both tourists and residents to enjoy the facilities of upscale hotels and resorts. With endorsements from well-known personalities such as Jessica Alba and Gwyneth Paltrow, the company is a testament to the increasing favorability of the sharing economy and the demand for exclusive travel encounters.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$26m
SERIES B
Aug 2019
$8.7m
SERIES A
Total funding: $37.4m
Company benefits
- ResortPass Credit: We practice what we preach – employees get annual ResortPass credits to enjoy daycations!
- Company Equity: We believe in the work we do and take pride in having a real stake in our shared success.
- Unlimited PTO: We offer a flexible PTO policy, so that you can take time off when you need it and come back rested and recharged.
- Holistic Benefits: We offer benefits to support your whole self—including health insurance, commuter perks, paid parental leave, and more.
Company HQ
Civic Center, New York, NY
Leadership
Amanda Szabo
(Founder)Previously founded the online booking platform for weddings and events, Weddlock and co-founded the travel booking website TravelShack.
Michael Wolf
(CEO)Previously President and Advisor at Supernatural, COO at Talent Hack and Global Head of Operations at ClassPass.
Salary benchmarks
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