B2B Email and Digital Marketing Manager, Virta Health
$122-145k
+ Equity + Bonus
More information about location
Diabetes reversal treatment
Be an early applicant
Diabetes reversal treatment
501-1000 employees
Be an early applicant
$122-145k
+ Equity + Bonus
More information about location
501-1000 employees
Company mission
To reverse diabetes and obesity in one billion people.
Role
Who you are
- This person will bring experience from multiple industries and B2B, B2C, and even B2B2C environments to the table
- This position is ideal for a technical, analytical marketer who can operate end-to-end: from building and launching campaigns to analyzing performance and recommending optimizations
- If you’re energized by building campaigns, quick iteration, and measurable outcomes, this is the role for you
- 4-7 years of experience in execution-focused demand generation or performance marketing roles
- Hands-on experience with major martech platforms (e.g., HubSpot/Marketo, Salesforce, ABM tools, email automation platforms, analytics tools)
- Strong analytical and technical skills—you’re comfortable pulling data, building dashboards, and diagnosing funnel performance
- Demonstrated ability to build and launch campaigns quickly while maintaining quality and strategic intent
- Experience developing nurture programs, managing digital channels, and executing ABM tactics
- Ability to balance scrappiness with operational rigor; you know when to iterate fast and when to slow down and design for scale
- Bachelor of Science/Bachelor of Arts preferred
What the job involves
- Virta is building a world-class demand generation engine, and we’re looking for a Marketing Manager who thrives at the intersection of strategy, execution, and performance
- This person will own the execution and optimization of our digital, email, and ABM programs
- You’ll be a critical member of the demand gen team—helping accelerate pipeline, deepen engagement, and fuel the performance marketing engine with data-driven insights
- Manage and execute digital, email, and ABM strategies across platforms; optimize for engagement, conversion, and lead generation
- Own the day-to-day management of email workflows, including segmentation, personalization, deliverability monitoring, and ongoing A/B testing
- Build and maintain targeted audience lists for digital, outbound, and ABM campaigns, partnering with Commercial Ops to ensure data accuracy and proper tracking
- Build and refine nurture journeys—across channels, segments, and lifecycle stages—in close partnership with demand gen team members
- Track and analyze campaign results, create insights dashboards, and provide data-driven recommendations to improve ROI and efficiency
- Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance
- Within your first 90 days at Virta, we expect you will do the following:
- Get up to speed on 2026 plans and 1H campaigns, step in to run existing projects forward
- Ramp up on tools, audiences and workflows
- Audit existing campaigns, analyze historical performance
- Align closely with sales and consultant relations to understand how to activate channel for greater growth
- Build and optimize reporting dashboards
- Establish testing plans and create scalable SOPs
- Deliver performance insights and recommendations
Our take
Much of the care for type 2 diabetes has been based on control and prevention, rather than a direct reversal of the issue. Virta Health is changing that, providing patients with personalized treatment plans, virtual monitoring and patient care.
Instead of depending upon medication, which often needs to be increased over time, the company is tackling the problem at its root and taking a fundamentally different approach that is better for the patient, and more economical for insurers. Among enrolled patients in its clinical trial at one year, 60% achieved diabetes reversal.
While platforms like Vida Health also serve similar markets, the large number of prediabetic (88M) and diabetic (30M) Americans presents a significant opportunity for growth. Along with its significant funding round in 2021 fueling its efforts to expand the reach of its telehealth-powered diabetes reversal treatment. Positioning the company for widespread adoption and continued success in addressing this critical healthcare challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$133m
SERIES E
Dec 2020
$65m
SERIES D
Total funding: $373m
Company benefits
- Remote-first work environment with ability to work from home
- Flexible work hours & time off policy
- Virta pays 99% of all employee health insurance premiums, and 75% for all dependents
- Up to 16 weeks paid parental leave
- Enroll in the Virta treatment for free and give a discount to friends and family
- Internet, home office, learning & development stipends
- Employee Resource Groups like Parents of Virta, Ladies of Virta, and Virtans for DEI
- 401K and ROTH contribution opportunities
Company HQ
Civic Center, Denver, CO
Leadership
Sami Inkinen
(Co-Founder & CEO)Worked on Microsoft’s strategy team for MS Office, and as a consultant for McKinsey & Company within the software, telecommunications, and government sectors. Co-founder of online real estate marketplace Trulia, serving as its COO until its IPO and eventual sale to Zillow Group.
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