Head of Product Marketing, Anmut

• 3-5 years of experience in SaaS product marketing, in a B2B environment
• Bachelor’s degree in marketing, Business Administration, or a related field
• Strong research and analytical skills to understand market trends and business needs
• Excellent project management and organisational skills
• Proficiency in marketing automation tools, CRM systems, and content management systems
• Ability to work collaboratively in a dynamic, cross-functional environment
• Exceptional communication and presentation skills
• Strategic Planning: Ability to develop and execute detailed product launch plans that align with business objectives
• Industry Knowledge: Understanding of industry and business environments to tailor marketing strategies effectively
• Collaboration: Strong interpersonal skills to coordinate efforts across multiple teams and with external partners
• Customer-Centricity: Focus on understanding and meeting the needs of business clients
• Analytical Thinking: Ability to analyse data and feedback to optimise marketing strategies and product features

Desirable

• This role is crucial in ensuring a successful B2B product launch and requires a strategic thinker with a strong understanding of business markets. If you have a passion for B2B marketing and a proven track record of successful product launches, we invite you to join our team
• You will be responsible for creating and executing a product marketing plan. This will involve market analysis, strategic planning, and execution to ensure the successful introduction of the product to the market
• You will work closely with Anmut leadership, product development, R&D, sales, non-product (consulting) marketing, and client consulting teams to create a compelling value proposition for the product and drive product adoption in the market
• We want to continue building a diverse team, so if you are looking for a part-time role, but feel that you would be a good fit, please apply anyway!
• Go-to-Market Strategy Development:
• Create a detailed go-to-market plan that includes target business segments, pricing strategy, and distribution channels
• Define key performance indicators (KPIs) to measure the success of the product launch in the B2B market
• Launch Planning and Execution:
• Develop launch plans with timelines, milestones, and responsibilities
• Plan and execute events such as industry webinars, product demonstrations, and participation in trade shows and conferences
• Monitor market reception and gather and analyse customer feedback
• Product Definition and Positioning:
• Conduct thorough market research to identify industry trends, business needs, and pain points
• Analyse the competitive landscape to understand the positioning of existing solutions and identify opportunities for differentiation
• Collaborate with product development to align product features with the specific needs of business clients
• Develop clear and compelling product positioning, messaging, and value propositions tailored to business customers
• Content Creation and Collateral Development:
• Produce engaging and informative marketing materials such as white-papers, case studies, solution briefs, and presentations,
• Demand Generation and Awareness Building:
• Design and implement campaigns to build awareness and generate leads among business clients
• Utilise various marketing channels such as email marketing, LinkedIn, industry forums, and webinars to reach the target audience
• Customer and Partner Engagement:
• Identify and engage with customers and partners for feedback, pilot programs, and testimonials
• Build relationships with industry influencers, analysts, and media
• Engagement with potential customers during the sales process
• We are looking for a manager that is committed to engage with potential clients through to, and beyond the generation of leads

• 1. Apply with your profile
• 2. 30 Minute Video Call with either Head of Product and/or Head of Marketing
• 3. 1 hour meeting with Head of Product, Head of Marketing, CTO, including marketing "exercise"
• 4. Meeting with CEO