Digital Growth Marketing Manager, LawnStarter
$90-130k
Lawn maintenance marketplace
Job no longer available
Lawn maintenance marketplace
201-500 employees
Job no longer available
$90-130k
201-500 employees
Company mission
To make life easier and enable people to save their time for what really matters. They are setting out to make running a home services business dead simple.
Role
Who you are
- Channel Management Expertise: You're skilled at optimizing lead conversion through effective management of lead partners, marketing automation platforms, and customer communications. You excel at analyzing performance metrics, implementing data-driven improvements, and maintaining high service quality standards across multiple channels
- Experience with Multi-Channel Acquisition: This role is more than managing a single channel – it requires overseeing multiple acquisition channels at scale, each with unique demands and seasonality. You’ve successfully managed paid, affiliate, and local listings channels to drive growth, with experience in balancing acquisition goals across a variety of digital marketing platforms
- Data-Driven Marketer: You are both analytically minded and business savvy, skilled at interpreting data to inform strategy. Proficiency in data tools like Excel and SQL is a must. You can translate insights into actionable strategies, sharing results with stakeholders to guide decision-making
- Process Automation and Efficiency Mindset: You’re resourceful, always looking for ways to increase efficiency through automation and AI. You have experience with tools like Zapier to streamline workflows, enabling the team to scale acquisition efforts while reducing manual work
- Hands-On and Team-Oriented: As a key contributor, you’ll be directly involved in the daily management of channel operations. You work well within a team, actively handling tasks, and collaborating across departments to ensure smooth execution and alignment with broader goals
What the job involves
- We’re looking for a data-driven, strategic, and customer-focused Digital Growth Marketing Manager to oversee key acquisition and growth channels
- This role is crucial for driving customer acquisition, improving lead quality, optimizing cost-per-lead, and enhancing our reputation across multiple platforms and brands
- Channel Management: You’ll manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility. This includes handling partnership, affiliate, and local listing channels to ensure a comprehensive approach to customer engagement
- Customer Success Oversight: You'll guide our partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen our most valuable lead partner relationships
- Reputation and Review Management: You’ll manage and monitor our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback and promoting positive experiences
- Pro Acquisition Management: Manage posting activities across various channels to support pro acquisition, ensuring an optimal posting frequency to maintain a steady flow of new pro signups
- Process Automation: You’ll utilize tools and technologies like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes
- Referral Program Growth: You’ll develop and enhance the referral program to increase customer acquisition, leveraging strategic partnerships and innovative incentives to drive participation and results
- Cross-Functional Collaboration: You’ll work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives, ensuring that our efforts support overall company goals
- Exploring New Channels: You’ll constantly evaluate and test new acquisition channels, ideating and iterating strategies to discover opportunities that deliver positive ROI and contribute to business growth
Our take
When it comes to lawn maintenance, many homeowners typically have to deal with several contractors. This can make lawn care more complicated and expensive than it needs to be. LawnStarter solves this problem by aggregating lawn mowing, fertilizing, and maintenance into one convenient purchase point.
As a marketplace, LawnStarter focuses on helping existing lawn care businesses grow, rather than trying to push their own services. This differentiates them from other providers. The company has seen impressive growth since it was first founded, and it now operates in 120 cities around the US. According to LawnStarter's CEO, the company's revenue has grown at a rate of 100% a year since its inception.
To date, LawnStarter has raised around $18 million in funding and surpassed $100 million in bookings, which is a testament to investors' and customers' confidence in the product. This confidence will be instrumental to LawnStarter's future success, as the lawn care market has grown increasingly competitive in recent years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2019
$10.5m
EARLY VC
Jun 2015
$6m
SERIES A
Total funding: $17.8m
Company benefits
- Flexible remote schedule
Company HQ
Financial District, Austin, TX
Leadership
Steve Corcoran
(Co-Founder)Previously co-founded SigmaBits, and served as Co-CEO of SEED.
Ryan Farley
(Co-Founder)Previously worked as a Senior Business Analyst in Capital One's Card Partnerships Analytics team.
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