Marketing Analytics Team Lead, ManyChat

• 7+ years of proven experience in marketing analytics, preferably in SaaS products, with at least 3+ years of a Senior or Team Lead role
• Technical background and knowledge of mathematical statistics
• Excellent technical skills (SQL, Python, BI tools)
• Ability to formulate relevant marketing hypotheses and test them
• Outstanding people management skills
• Extreme attention to detail and a strong work ethic

Desirable

• The Marketing Analytics domain has three key focuses:
• Develop and improve our framework for Marketing Analytics
• Implement and manage the marketing data and infrastructure roadmap
• Drive data-informed decisions within the Marketing team and across the whole company
• As the Marketing Analytics Team Lead, you will:
• Grow and develop the Marketing Analytics team, both from a technical and people standpoint
• Manage cross-functional projects across multiple areas, including Data Engineering, Marketing, Product, Product Marketing, Support, and more
• Plan and deliver insightful research to support data-driven decision-making
• Foster growth within your team’s expertise
• In the first 3 months, you will:
• Fully onboard into the Analytics team and the Marketing Analytics domain
• Audit current tools, processes, and approaches within the Marketing team
• Review cross-functional collaboration with multiple teams across the company
• Collect expectations from key stakeholders and develop a prioritized roadmap for the next 6 months
• By 6 months, you will:
• Revise and implement processes within the Marketing Analytics team
• Develop key deliverables within the Marketing Analytics domain, including Attribution, Reporting, and tools like forecasting, LTV modeling, and MMM
• Launch cross-functional collaboration within different areas of Marketing Analytics
• Strengthen the team with new, relevant hires
• At the 9-month mark, you will:
• Retrospectively assess the progress
• Plan the strategic development of the Marketing Analytics function, ensuring alignment with the overalll Analytics and Marketing teams
• Develop a prioritized roadmap for the next 12 months