Marketing Analytics Lead, ManyChat
2+ days a week in office
Chatbot marketing
Open for applications
Chatbot marketing
201-500 employees
Open for applications
2+ days a week in office
201-500 employees
Company mission
To help businesses grow by building meaningful relationships with their customers.
Role
Who you are
- The ideal candidate has at least 8 years of experience working in Analytics or a similar area
- Of that, at least 3 years of hands-on experience in Marketing Analytics, preferably in a SaaS product, and at least 2 years of management experience
- Demonstrable experience working closely with senior leadership is highly desirable
- The candidate should also be able to work independently with their team and partners, setting goals, managing resourcing and progress, and making decisions
- They should feel comfortable operating in uncertainty and ambiguity
- 8+ years of relevant experience. Including 3+ years of hands-on experience in Marketing Analytics and 2+ years of people management
- Ability to manage and influence senior stakeholders, including the CMO’s team and leadership
- Strong experience working with SQL on large data sets, and with BI tools. Experience with Python, R, and/or Git is a plus
- Experience employing statistical and causal inference techniques to drive real world impact
- Good technical understanding of Marketing technology, and experience in collaboration with engineering teams
- Excellent people management skills
- Ability to drive initiatives independently
- Comfortable providing actionable feedback and navigating high-level discussions
- Excellent communication skills, both written and verbal, allow you to convey complex findings in a clear and concise manner
- Experience working in SaaS and/or scale up companies is a plus
What the job involves
- The Marketing Analytics Lead plays a crucial role in driving our marketing efforts, and in connecting the Marketing team with Manychat’s Analytics and Data organization
- In this role, you will lead a small team of Marketing Analysts and become a member of the Analytics leadership team, reporting to the Head of Analytics
- You are also a strategic partner to the CMO and the Marketing leadership, collaborating closely to drive decisions and to align analytics priorities with business goals
- Hire, nurture, and guide a small team of Marketing Analysts while fostering a culture of collaboration and innovation
- Evolve the Marketing Analytics function, build the team, set processes, and drive culture
- Partner up with the Marketing leadership to guide and advise on tactical and strategic decisions
- Drive the marketing data and analytics roadmap, including capability and infrastructure investments
- Run ad-hoc analyses, build valuable dashboards, and surface insights
- Develop or improve key capabilities in the Marketing domain, including attribution, incremental testing, tracking, LTV, and forecasting
- Drive a data-informed decision making culture in the Marketing domain, and beyond
- Manage and guide cross-functional projects
- Think beyond the day-to-day, taking a mid- to long-term view of the business, and translating it into concrete plans and actions
Our take
Over 80% of businesses currently use chatbots to provide a variety of automated services to customers. However, chatbots are generally uniform and provide standardized responses, unless the business staffs a chatbot programmer.
ManyChat provides a platform for the creation of customized chatbots without needing any experience in coding. The startup focuses on providing small businesses opportunities to equip the messaging services of their Facebook and Instagram business pages with automotive customer service tools.
The company has grown a huge customer base of over a million businesses, powering more than a billion conversations each year. Though there is tough competition in this field, including new AI chatbots arriving on the market, ManyChat's focus on ease of use and code-free customization will likely ensure its ongoing popularity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2019
$18m
SERIES A
Nov 2017
$4m
SEED
Total funding: $23.2m
Company benefits
- An opportunity for rapid personal and professional growth
- Uncapped Commission + Equity
- Generous time off policy to balance your work and life, including paid parental leave
- Competitive medical, dental, and vision coverage for you and your dependents
- Annual wellness reimbursement
- Collaborative, transparent, and fun-loving office culture
- We pay for relevant conference tickets, training programs, courses, and any necessary literature
Company values
- Dazzle customers
- Care intensely
- Win together
- Think big
- Deliver results
Company HQ
Old Palo Alto, Palo Alto, CA
Articles
Leadership
Mikael Yang
(CEO)Studied at State University before co-founding ManyChat in July 2015. Has been CEO ever since.
Salary benchmarks
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