Senior Content Marketing Manager, TecAlliance
More information about location
Automotive aftermarket data provider
Job no longer available
Automotive aftermarket data provider
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To help automotive aftermarket players advance their business through the power of standardised data.
Role
Who you are
- Bachelor's or Master's degree in Marketing and Communication, Business Administration, Automotive Management or a related discipline
- Several years of experience in B2B Marketing, Content Marketing, or Marketing Communications
- Proven success in managing integrated marketing campaigns across channels and international markets
- Strong content strategy, storytelling, and content creation skills as well as experience with corporate communications and brand positioning
- Hands-on expertise in website, email, and social media marketing
- Strong stakeholder management and the ability to drive cross-functional projects without direct authority
- Fluent English; German native or fluent preferred
What the job involves
- You will be part of an international Marketing team of 11 professionals, each bringing unique expertise to the table
- Together, we collaborate across functions to drive impactful marketing initiatives and work closely with our Sales and Product teams to support business growth
- While our team is located across Europe, our Marketing leadership is primarily based in Germany and the Netherlands, fostering a strong and connected international work environment
- This is a full-time position (40 hr/week) that can be performed either from our office in Heerlen or remotely within the Netherlands
- In this role, you will shape TecAlliance's market presence through strategic content and integrated marketing campaigns
- By developing compelling messaging and coordinating global initiatives, you will increase brand visibility, audience engagement, and market impact
- Content Strategy & Planning
- Develop and own TecAlliance's content strategy, aligning content initiatives with business priorities, brand positioning, and target audience needs
- Messaging & Editorial Frameworks
- Define content themes, messaging frameworks, editorial priorities, and maintain a coordinated content calendar to drive consistent communication
- Global Campaign Management
- Lead integrated marketing campaigns from concept and messaging through to activation, optimisation, and performance evaluation
- Multi-Channel Content & Communication
- Coordinate campaigns and content across digital and offline channels, including website, email, social media, events, and other marketing activities
- Content Creation & Thought Leadership
- Create and manage high-quality content such as articles, case studies, thought leadership pieces, social media content, and email communications that strengthen TecAlliance's visibility and market position
- Global & Regional Marketing Alignment
- Act as the primary point of coordination between Central Marketing and regional teams, providing guidance and enabling successful local activation of global initiatives
- Cross-Functional Collaboration
- Partner closely with Product Marketing, Sales, Corporate Communication, regional Marketing teams, and external industry partners to deliver impactful marketing programs and ensure a consistent brand experience
Application process
- Please only apply with your CV (in English only) via the system. Applications submitted outside of our applicant tracking system cannot be considered due to GDPR
Our take
If you've ever tried to source a part for a car repair, you'll know it can be a real nightmare. Vehicles are precision instruments, but without standardisation, identifying the exact part you need can be extremely difficult. TecAlliance was founded in 1994 to solve this problem, bringing together parts manufacturers to create a digital catalogue of everything automotive, and has since grown into a leading data analysis and order management platform for the aftermarket automotive industry.
The TecAlliance data hub standardises data for all parts and makes this information readily available for sellers. It also centralises official repair and maintenance workflows for easy access, and provides automation tools for invoicing and data quality checks. Compared to in-house solutions, this represents huge savings in time and labour, and allows for greatly improved customer service.
TecAlliance counts numerous major firms among its clients including AutoDoc, Bosch and Shaeffler . The company continues to develop its product with strategic acquisitions, for example of JNPSoft - a major product information software provider in North America. It is also expanding its network of partners and subsidiaries, and investing in data research, to improve the effectiveness of its product range.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- 💪 Our fixed base salary is paid within 12 salaries and as extra, you have a 3% variable that is based on company performance
- 🌏 Company credit card for travel: whenever you travel a lot you know the struggle. You must advance travel costs. Never do that again. With your company credit card, your cash stays with you if you hand in your expense bill promptly
- 💪 Company pension plan
- 🛡️Group accident insurance
- 🚴♀️ Bike leasing
- 🛒 Discounts on our corporate benefits program with a broad range of partners
- 🍏 in case you work on one of our sites, we offer subsidized meals
- Location-independency & and flexibility stay with us:
- 💯 Full or hybrid Remote: Depending on your location, you can work 80-100% remotely within Germany. However, we have regular on-site team events, and you can work at any of our sites in Germany
- 🚀 Structured Onboarding: you receive an individual onboarding plan, have multiple onboarding days in the beginning, and a wealth of e-learning, training, and documentation besides your team at your disposal
- 👩💻 Set-up: for this, we will provide you with a tailored tech set-up (Dell devices, the standard remote package includes a notebook, 2monitors, headset, mouse + keyboard, docking station)
- 🏖 Vacation: 30 days a year
- ⚖️ Balance job & life: Flexible working hours: you decide where and when you work
- 🎯 OKRs instead of micromanagement: our OKRs ensure that our leadership style is based on results, not the process. In other words, we practice extreme ownership
Company HQ
Munich, Ismaning, Germany
Leadership
Peyter va der Galien
(CEO & Managing Director)Previously the Managing Director of HaynesPro, Vice President of the European Independent Automotive Data Publishers Association, Executive Director of Haynes Publishing Group P.L.C, and was the Director of Sales and Marketing for Europe and the Middle East at Emerson.
Share this job