Staff Product Manager, Etsy
Buyer Experience, Android Belonging
$185-241k
+ equity
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$185-241k
+ equity
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- Proven product leadership: 5+ years of experience in consumer product management, with a track record of owning strategy and delivering products at scale that drive meaningful business and user impact
- 0→1 and ambiguous problem spaces: Experience defining new product areas from scratch, setting direction without a clear playbook, and establishing success metrics where none exist
- Experience with social, social commerce, marketplace, or community-driven products: Familiarity with products that rely on user behavior, trust, identity, or network effects, such as social platforms, UGC ecosystems, or marketplaces
- Strong product judgment and experimentation skills: Ability to translate broad ideas into clear hypotheses, design thoughtful experiments, and use data to inform decisions while balancing intuition
- Influence without authority: Demonstrated ability to align and drive outcomes across senior cross-functional partners, including engineering, design, research, marketing, and leadership
- Resilient and adaptable: Comfortable navigating setbacks, shifting priorities, and evolving strategies, while keeping teams focused and motivated
- High standards for craft and collaboration: Commitment to building high-quality experiences, giving and receiving direct feedback, and fostering a strong, respectful team culture
What the job involves
- We’re looking for a Staff Product Manager to lead a new, 0→1 product space focused on Belonging within Etsy’s Android app. This role is about defining and proving how Etsy can evolve from a transactional marketplace into a place where buyers feel a genuine human connection to what, and who, they’re buying from
- You will be responsible for the strategy, experimentation, and early execution of features that make Etsy feel more personal, trusted, and community-driven. That means going beyond conventional levers like price and promotions, and instead building and validating new signals rooted in impact, social proof, and shared identity
- Your work will center around three core problem spaces:
- Making impact visible: Can we increase repeat buying by clearly showing how a purchase benefits a real person, community, or cause? You’ll define how and when to surface this “this purchase matters” narrative, and test its effect against traditional incentives
- Building confidence through others: Can we help new users convert faster by showing what other people are discovering, engaging with, and purchasing in real time? You’ll explore how social and community-driven signals reduce uncertainty, especially early in the user journey
- Creating connection through identity: Can we deepen loyalty by highlighting relevant similarities between buyers and sellers—like shared values, background, or location? You’ll resolve which signals actually drive trust and repeat engagement
- This is a full-time position reporting to the Group Product Manager, Android
- Define and evolve the Belonging strategy: Turn an ambiguous opportunity into a clear plan, even when success metrics are still emerging
- Drive a rigorous learning agenda: Design experiments to test how impact, social proof, and shared identity influence behavior, and use results to build conviction
- Build 0→1 product experiences: Work closely with your team to take ideas from concept to launch, then iterate quickly based on what you learn
- Lead through influence across Etsy: Partner with Marketing, Support, and other product teams to connect your work to the full buyer journey and scale what works
- Guide high-stakes decisions: Help leadership navigate ambiguity, make trade-offs, and align on where to invest
- Keep the team focused on what matters: Ensure the team is solving the right problems, using the right signals, and delivering meaningful impact
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
- This role will evolve as we learn. You should expect to adapt quickly and tackle new challenges as we define this space
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. A hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers created significant discontent amongst sellers. Despite this, Etsy continues to connect artists and consumers, attracting shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
Salary benchmarks
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