Creative Director, AllTrails

• 10+ years of professional experience developing brand and marketing creative, with an emphasis on digital brands
• 5+ years of experience building and leading world-class creative teams
• Experience working with a variety of marketing channels, from digital and video to OOH and in-real-life activations
• A portfolio of projects to demonstrate setting the bar for creative excellence; proven track record of marketing campaigns that have driven impact
• Strong brand instincts, with an innate ability to tell stories that resonate with the AllTrails target audience
• Expert communication skills, including the ability to persuade and inspire; and turn complex messages into simple and compelling consumer campaigns
• Empathy, open-mindedness, and humility
• Comfort with ambiguity and self-directed

Desirable

• Reporting to the Chief Marketing Officer, this person will drive brand and marketing creative from concept to execution
• Developing creative concepts that deepen existing users’ connection with AllTrails, capture the attention of new audiences, generate buzz, wow industry peers, and fuel long-term growth
• Creating big, bold brand moments - connecting our brand values to consumer moments or consumer truths - that drive conversation and raise our brand profile
• Leading the creative team that delivers creative assets for a range of marketing channels channels; coaching and developing team members so that they can do their best work
• Inspiring the creative team and broader organization to dream big about what the AllTrails brand can be; evolving brand creative guidelines and raising the bar and to take our visual brand to the next level
• Ensuring that our marketing communications are on strategy, on brand, and drive results
• Understanding our audiences so that we can find ways to connect with them authentically
• Partnering across the entire organization - from research to marketing to product - to bring the brand to life across all consumer touchpoints, constantly elevating the brand expression
• Building the playbook for processes and practices to shape and grow an impactful brand
• Being on set to direct photo and video shoots
• Acting creatively, resourcefully, and rapidly to solve a range of challenges, diving in wherever it is needed; not only developing the strategy, but being comfortable executing as well