Product Marketing Director, HICX
+ Equity
Supplier experience management platform
Be an early applicant
Supplier experience management platform
101-200 employees
Be an early applicant
+ Equity
101-200 employees
Company mission
To help businesses optimise for their suppliers’ success.
Role
Who you are
- 8+ years of product marketing experience in B2B enterprise software, preferably in procurement, supply chain, or ERP-adjacent technologies
- Proven track record of driving revenue growth in companies targeting Global 5000 enterprises
- Experience with complex, high-ACV enterprise sales cycles
- Strong understanding of SaaS metrics including CARR, Rule of 40, and pipeline coverage ratios
- Demonstrated success in competitive positioning and displacement strategies
- Experience working with PE-backed software companies and understanding of growth expectations
- Familiarity with AI tools for product marketing or competitive intelligence
- Excellent communication and presentation skills
- Strategic mindset with a focus on execution
What the job involves
- Define and refine HICX's positioning in the competitive supplier management landscape
- Develop compelling messaging that differentiates our platform from competitors
- Create value propositions tailored to different buyer personas across enterprise organisations
- Own competitive intelligence and win-loss analysis programs to continuously sharpen our market position
- Partner with sales leadership to develop and execute GTM strategies for new product launches and market expansion
- Build sales enablement materials including pitch decks, battle cards, ROI calculators, and MEDDIC-aligned tools
- Develop customer evidence programs including case studies from key accounts
- Design and implement pricing and packaging strategies
- Enable our growing sales organisation with tools and training to effectively articulate value throughout enterprise sales cycles
- Support demand generation and content marketing campaigns
- Conduct market research to identify trends in supplier management and procurement technology
- Analyse customer needs across different industries and geographies
- Provide input on product roadmap based on market demands and competitive dynamics
- Track and report on key metrics including pipeline contribution, win rates, and competitive displacement
- Collaborate with product management to ensure market requirements inform product development
- Partner with the BDR function to improve outbound messaging and targeting
- Work with professional services to identify upsell opportunities and improve services margins
- Support customer success in developing expansion strategies within existing accounts
Salary benchmarks
Our take
Seamless supply chains are essential to the success of just about any business, but finding reliable suppliers and managing them can be tough. Supplier onboarding platforms can offer data-driven approaches to solve this problem, but these are often restricted to a specific scale, with alternatives requiring bespoke software development.
HICX is changing this through offering businesses a single source of truth for supplier data consolidation, management, and supplier experience. The platform can be integrated directly with major supply chain applications and leverages a low-code configuration system to help businesses of any scale tailor the software to their needs.
HICX serves the most complex tech landscapes in Fortune-1000 accounts, and has amassed an impressive list of clients, including Unilever, Lenovo and BAE Systems. The company remained bootstrapped until 2018, and has since raised significant funding which is being invested into optimising the supplier experience.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (1 round)
Sep 2022
$22m
LATE VC
Total funding: $22m
Company HQ
Surrey Quays, London
Leadership
Costas Xyloyiannis
(Founder, Chairman & CEO)Previously spent 3 years as a Global Project Manager at Novartis, also worked at the Royal Bank of Scotland as an Analyst in Corporate Finance.
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