Marketing Operations Manager, Horizon3

• 4–7 years of experience in marketing operations, revenue operations, or a related role
• Hands-on experience with MAPs (Pardot or Marketo preferred) and CRM (Salesforce preferred)
• Strong background in data management, analytics, and performance reporting
• Solid understanding of lead lifecycle management, segmentation, and campaign tracking
• Comfortable working with data, including pulling reports, identifying anomalies, and translating findings into action
• Detail-oriented with a bias for action - you deliver accurate, high-quality work quickly and take ownership of QA
• Familiarity with AI tools and a curiosity for how they can improve marketing workflows and productivity
• Comfortable operating in ambiguity and building processes where none exist
• Strong execution and project coordination skills, with the ability to manage multiple priorities in a fast-paced environment
• Strong analytical problem-solving mindset and communication skills
• Experience supporting or operationalizing account-based marketing (ABM) programs, including account segmentation, targeting, orchestration, and performance measurement

Desirable

• We’re looking for a Marketing Operations Manager to help maintain and scale the systems, processes, and data foundation that power our go-to-market engine
• This role sits at the center of Marketing, Sales, and RevOps, turning strategy into measurable pipeline and revenue impact
• You’ll be a strategic operator and hands-on builder, responsible for optimizing our marketing tech stack, improving funnel performance, and enabling smarter, data-driven decision-making across the organization
• You’ll independently manage moderately complex projects, resolve issues with minimal direction, and ensure campaigns and processes are scalable, measurable, and executed with precision
• Own and optimize the marketing automation platform (Pardot) and CRM (Salesforce), including integrations, segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance with data regulations (GDPR, CCPA, etc.)
• Evaluate, implement, and integrate new tools across the GTM tech stack
• Perform audits, testing, and root cause analysis across the GTM stack - identifying inefficiencies, proposing solutions, and implementing fixes
• Ensure data accuracy and consistency across the GTM tech stack, maintaining high-quality data to support decision-making
• Campaign Execution
• Partner with the Marketing Automation Manager on execution workflows, providing operational depth and ensuring continuity across campaigns
• Build and maintain scalable campaign execution frameworks, workflows, and automations
• Identify workflow bottlenecks and implement process improvements that increase team velocity without sacrificing accuracy
• Partner with campaign managers to execute marketing programs, ensuring timely delivery and proper tracking across channels
• Process Optimization & Enablement
• Build and maintain systems and automations that reduce manual work and keep data clean and actionable
• Leverage AI tools and emerging automation capabilities to improve team efficiency, accelerate troubleshooting, and scale marketing operations
• Identify opportunities to replace manual execution with agent-based or automated solutions, and implement them independently or in collaboration with the team
• Stay current on emerging marketing technologies and AI tooling, bringing forward recommendations as relevant
• Document workflows, SOPs, and system configurations as the team scales
• Provide training, documentation, and support to enable a data-driven marketing organization
• Analytics & Reporting
• Monitor marketing data quality and troubleshoot issues across the GTM stack (Pardot, Salesforce, Chili Piper, etc.)
• Build and maintain dashboards and reporting to track KPIs, pipeline performance, and campaign ROI
• Analyze complex marketing data and deliver actionable insights that inform campaign and GTM strategy
• Support attribution modeling and lead scoring initiatives
• Cross-Functional Collaboration
• Serve as a partner to Demand Generation, Sales, Finance, RevOps, and IT teams
• Align cross-functionally on goals, definitions, and processes across the funnel
• Enable teams with tools, training, and documentation
• What Success Looks Like:
• Marketing data is accurate, trusted, and consistently used in decision-making
• Systems and processes scale effectively as the business grows
• Day-to-day marketing workflows run smoothly, improving overall team efficiency
• Campaign and funnel performance is transparent, measurable, and clearly tied to revenue outcomes