Senior Paid Creative Strategist, Petlab
Salary not provided
Mid and Senior level
London
More information about location
1 day a week in office (Central London)
Food and supplements for pets
Open for applications
Food and supplements for pets
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Open for applications
Salary not provided
Mid and Senior level
London
More information about location
1 day a week in office (Central London)
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- We are looking for a Senior Paid Creative Strategist – a highly experienced DTC expert based in or around London who can work from our Central London office on a regular basis
- This is a high-impact, high-ownership role for a strategic thinker and executor who deeply understands the DTC funnel, has an analytical mindset, and is passionate about storytelling that converts
- You need to live and breathe social media & trends
- You must have an intuitive and data-informed understanding of what content works on each platform and why
- The ideal candidate has a pulse on evolving consumer behaviors, a relentless curiosity for testing new angles, and a hunger for scalable creative that directly impacts business performance
- 3+ years of experience in creative strategy or performance creative roles, with a proven track record in high-growth, paid social-led DTC businesses
- Deep expertise in Meta and TikTok advertising platforms and the nuances of their ad formats
- Demonstrated experience in scaling DTC brands through Meta and TikTok ad platforms
- Strong analytical skills – you must be fluent in interpreting performance data to inform creative iterations
- Strong portfolio of direct response concepts, scripts, or content that delivered measurable results
- Track record of driving measurable revenue growth through paid ad creative
- Excellent communicator and strategist – you can brief partners, present to stakeholders, and defend your ideas with data
- Proven ability to translate insights into high-performing creatives that deliver revenue impact
- Experience directing or briefing influencer or creator content
- Solid understanding of performance marketing metrics: ROAS, CPA, CTR, etc
- Deep familiarity with DTC customer journeys and content funnels
- Examples of ads you’ve ideated and overseen, and budgets you've managed
What the job involves
- You’ll lead performance-driven creative strategies that directly drive revenue across paid and organic media channels
- You will be at the forefront of ideating, scripting, briefing, and analyzing ad creative for our paid media and organic campaigns – from cold acquisition to retargeting
- You’ll collaborate with our internal creative team, media buyers and partners (e,g. Vets, content creators) to bring high-impact concepts to life
- You will take full ownership of the performance of your creative strategies, leveraging data and performance metrics to continually test, iterate, and optimize to drive tangible results
- Own the full creative strategy lifecycle: ideation, scripting, briefing, production oversight, and performance analysis
- Develop compelling ad concepts optimized for social media channels such as Meta, TikTok, and others across all funnel stages
- Analyze the existing partners' roster (vets, influencers, presenters, brand partners) to write effective scripts that align with the performance strategy
- Identify gaps and opportunities in our current partner mix and propose new creator/presenter types or verticals to onboard
- Collaborate with our influencer manager who will own creator briefing and production logistics
- Translate performance data into actionable insights for continuous creative iteration
- Partner closely with media buyers to understand performance metrics and maximize ROAS through creative
- Stay ahead of platform trends and DTC marketing tactics to constantly push creative innovation
- You’ll be a core strategic partner to our paid, organic & influencer teams and will have a direct impact on how we acquire and retain customers
- Responsibilities Breakdown
- 50% Creative ideation and content strategy development
- 25% Campaign briefing, scripting, and QA
- 25% Performance analysis and data-driven iteration
Application process
- Applicants should be prepared to submit examples of ad creatives they ideated, scripted, and deployed, along with budgets they’ve influenced or managed in performance marketing environments
Salary benchmarks
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co is now focused on growing its team and targeting new audiences. Its products continue to win international pet food awards like the dog dental care product of the year at the Pet Innovation Awards 2024.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company HQ
London, UK
Leadership
Christopher Masanto
(CEO & Co-Founder)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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