Field Marketing Manager, Motive
More information about location
Fleet management platform for trucks
Posted today
Fleet management platform for trucks
1001+ employees
Posted today
More information about location
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology sectors
- Proven track record of designing and executing successful demand generation campaigns and field programmes
- Proficiency in marketing and AI tools such as Salesforce, Marketo, Tableau, 6Sense, Asana
- Exceptional collaboration and communication skills with demonstrated experience working cross-functionally in a dynamic environment
- Strong analytical skills with the ability to analyse data, report on programme performance, and optimise based on findings
- Proactive, self-motivated team player with a high-energy approach
- Willingness to travel up to 30% within the UK and occasionally internationally
What the job involves
- We're seeking a results-driven and strategic Field Marketing Manager to develop and execute high-impact marketing programmes and events for our Mid Market and Enterprise Sales teams across the UK market
- You'll work closely with sales leadership and collaborate with cross-functional marketing teams to design campaigns that drive pipeline growth, revenue, and brand awareness
- This role combines strategic planning, campaign execution, and performance analysis, requiring deep expertise in B2B field marketing and sales alignment
- Develop and implement tailored marketing programmes aligned with the overall Go-to-Market strategy, including field events, executive programmes, partner initiatives, trade shows, and targeted digital campaigns
- Serve as the primary marketing point of contact for aligned sales teams, ensuring seamless collaboration and programme execution
- Plan and execute multi-channel marketing programmes, including email, digital, social, events, and partner activations
- Work with the current campaigns team on developing localised global campaigns to meet the unique needs of the UK market
- Create and implement targeted campaigns to generate qualified leads and enhance the pipeline for the MidMarket and Enterprise segment
- Ensure programmes align with sales objectives and regional opportunities while leveraging corporate campaigns and content
- Collaborate with internal teams (Product Marketing, Account-Based Marketing, Demand Generation, Partner Marketing, etc.) to build cohesive marketing initiatives
- Work closely with sales teams to communicate programme objectives, gain buy-in, and drive participation
- Measure programme success using key performance indicators
- Provide strategic insights and present recommendations during weekly, monthly, and quarterly business reviews and planning sessions to inform future initiatives
- Manage marketing budgets, ensuring efficient allocation and maximising return on marketing investment
- Oversee vendor relationships for event production and programme execution
- Collaborate with strategic partners to design joint initiatives, enhancing marketing reach and impact
- Leverage customer feedback and insights to continuously refine marketing efforts
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received series F funding in 2022, which is being used to accelerate its investment in AI, expand its product offerings into spend management, and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(COO)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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