Creative Social & Content Marketing Manager, Smarter Technologies

• 3-5 years of marketing experience with an emphasis on content creation and social media
• Proven track record of growing social media engagement through creative initiatives
• Demonstrated creativity and passion for crafting innovative social media content
• Outstanding copywriting and storytelling abilities
• Highly organized with strong project management instincts
• Experience with video editing and production or collaboration with trusted external contractors
• Proficiency in email marketing platforms and campaigns
• Strong project management and organizational capabilities
• Excellence in cross-team collaboration and communication
• Experience with Hubspot CRM and marketing automation platform

Desirable

• As a Creative Marketing Manager you will blend artistic vision with social media excellence and strategic marketing execution
• This role combines innovative content creation, social media expertise, and strategic marketing initiatives to build and strengthen our brand presence across all channels
• You will be responsible for transforming complex ideas into compelling narratives and visual experiences while driving our marketing initiatives forward creatively and strategically, ensuring consistent brand alignment across all touchpoints
• Develop and execute creative social media strategies across LinkedIn, Instagram, and X (Twitter)
• Build and nurture engaged communities across platforms through thoughtful interaction and content
• Manage and grow specialized LinkedIn Groups aligned with our Ideal Customer Profile (ICP)
• Monitor social media trends and pioneer new approaches to engagement
• Plan and manage strategic boosted posts and paid social campaigns
• Maintain multiple daily platform check-ins to ensure responsive community management
• Design and produce engaging multimedia content across all platforms, including video, graphics, and written materials
• Support and enhance customer marketing campaigns with creative content solutions
• Craft platform-specific content that maintains our brand voice while pushing creative boundaries
• Develop innovative storytelling approaches to translate technical concepts into relatable, engaging content
• Collaborate with design teams to create visual assets that elevate our brand presence
• Write compelling copy for various marketing channels, from social media to email campaigns
• Contribute to email marketing strategy and implementation
• Create and manage analytics reports for content initiatives
• Create and edit video content, including dynamic reels, event documentation, and customer marketing materials
• Document company events through professional photography and videography
• Help maintain and optimize marketing calendar and campaign schedules
• Assist in planning and executing both virtual and in-person events
• Track and analyze campaign performance across all channels
• Develop and implement cross-channel marketing strategies
• Collaborate with various departments to ensure aligned messaging and goals