Creative Director, Guideline
$154.5-239k
Actual Salary range is dependent on location. This position is eligible to receive equity in the form of Incentive Stock Options (ISOs).
Retirement plans for small business
Be an early applicant
Retirement plans for small business
201-500 employees
Be an early applicant
$154.5-239k
Actual Salary range is dependent on location. This position is eligible to receive equity in the form of Incentive Stock Options (ISOs).
201-500 employees
Company mission
To help everyone arrive at a secure retirement.
Role
Who you are
- 10+ years experience' in a creative role, with at least 5 years experience' in a leadership position, ideally within fintech, SaaS, or related tech industry
- Comfort in different marketing and platform media — web, mobile, paid social, email, direct mail, motion design, out-of-home, and more
- Proven track record of developing and executing successful campaigns across digital and traditional channels — showing ability to turn vision into brand storytelling
- Strong portfolio showcasing creative direction, high-level craft, and compelling brand narratives
- Ability to lead as a player-coach: directing work but also flexing to take on individual deliverables when needed
- Expertise with standard creative tool suites, especially Figma
What the job involves
- Guideline is seeking a Creative Director to join our Research and Development organization
- As Creative Director, you will shape and drive the creative strategy across all of Guideline’s platforms and brand experiences, including web, digital, social, email, and more
- You’ll play a pivotal role in reimagining our brand identity, translating our product vision into a compelling and unified marketing presence for the ecosystem of audiences we serve — businesses, savers, and partners
- Contributing as a leader, manager, and doer — you’ll both lead a high-performing team and roll up your sleeves to deliver top-notch design work when necessary
- Leading a team of designers and agency resources, you’ll inspire a collaborative and design-centric culture that elevates the bar across the organization
- Reporting to the Co-Founder and Chief Product Officer, you’ll be connected to the heart of our business — responsible for evolving a brand voice that harnesses our mission, inspires trust, and fosters deep customer connections
- Creative vision & strategy: Define, drive, and execute a creative direction that reflects our evolving identity and aligns with company goals. Partner with cross-functional teams to turn our product story into an influential and compelling presence
- Brand development: Lead our brand refresh initiatives to create a distinctive and recognizable brand identity that matches our size, scale, and impact. Establish brand guidelines and ensure consistency across all mediums and channels
- Team leadership and mentorship: Mentor, grow, and empower a talented team of designers, fostering a collaborative culture of creativity
- Platform & product collaboration: Partner with product and UX teams to create an optimal, unified experience across all customer-facing platforms, ensuring our visual and creative elements contribute to a seamless user journey — from marketing and sales touchpoints to in-app experiences
- Production and executional excellence: Build and drive a well-oiled production machine — from concept development, to copy, to final design asset delivery. Continually iterate to establish a culture of fruitful collaboration and ultimately — impactful work
- Legal & compliance partnership: In a highly regulated space, you’ll build a productive relationship with our L&C team, partnering closely with them to push for impact while keeping our creative content compliant
- Art directing and storytelling: To scale your impact, you’ll inspire design thinking and approaches across cross-functional partners to elevate the creative output on the team
- Trend Tracking & Innovation: Stay informed on industry trends, emerging technologies, and competitor creative strategies to keep our brand fresh, relevant, and ahead of the curve
- Stakeholder Communication: Communicate effectively with leadership and other departments to align creative efforts with broader company goals and KPIs
Our take
When businesses offer a 401(K) plan, a message is sent to employees and potential employees that their future is valued by their employer. However, small businesses are often left behind, being charged extortionate fees or ignored by 401(K) providers altogether, leaving many American families with no retirement savings and the potential of retiring into poverty.
Guideline spotted this oversight as an opportunity to jump in and offer small businesses an affordable 401(K). It generates income by charging each business a flat monthly fee per participant.
The company now manages retirement plans for hundreds of thousands of people in over 40,000 companies and has accumulated over $8 billion in assets under management. Benefits providers Intuit, Gusto, and Square all use Guideline as their 401(K) partner.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Nice people
"The people at Guideline are really nice, friendly, and helpful. We get to know other members a little better outside of work, and there is an effort..."
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Jul 2020
$80m
SERIES D
Total funding: $339m
Company benefits
- Comprehensive medical, dental and vision plans—100% for employees, 70% for dependents
- Generous 401(k) match
- Paid time off + unlimited vacation days
- Paid parental leave
- Mental health coaching and therapy
- Learning and development stipend
- Cash referral bonus
- Commuter benefits
Company HQ
South San Mateo, San Mateo, CA
Articles
Leadership
Kevin Busque
(CEO)Majored in Computer Information Science at Fitchburg State University. Started out as an Advisory Unix Systems Administrator at IBM and then founded LinkedUp.net, an Open Source consulting company, in 1996. Acted as Chief Information Security Officer at the Institute for Health Metrics and was Director of IT at Humedica. Co-founded TaskRabbit in 2008, acting as its VP of Technology until 2015.
Mike Nelson
(CTO)Majored in Mechanical Engineering at the University of Southern Maine. Was Mobile Developer and CTO at TechStars-backed Accelgolf from 2007 to 2010. Joined SkillSlate as Rails Engineer and CTO, before being hired by TaskRabbit as Staff Engineer in 2012.
Jeremy Caballero
(CPO)Started out as a Junior Programmer at Mail Boxes Etc. Worked as a Photographer and Videographer from 2007 to 2011, and then as a Freelance Digital Designer. Was Lead Designer at lifestyle adventure brand Targa Trophy before joining TargetSafety's UX team. Was made Lead Product Designer at TaskRabbit in 2012.
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