Social Media Content Strategist, PetLabCo.
More information about location
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- We are now seeking a highly creative and performance-driven Organic Content Strategist to amplify our already exceptional content strategy and take it to new heights
- The ideal candidate will have a proven track record of driving tangible business results—boosting brand awareness and increasing revenue—through creative content execution
- All this is done in the context of following the brand guidelines as well as building a strong brand community
- You have a proven track record of driving impactful business results through the development of high-quality, viral content across multiple social media channels like TikTok, Instagram, and YouTube, and..
- You have successfully grown social media accounts by delivering value to viewers through engaging and educational content
- You’re not only creative but also highly data- and performance-driven
- You have cultivated strong social media communities in the past
- The ideal candidate has a digital-first background with heavy experience creating and executing highly engaging organic social media strategies
- You are adept at leveraging content to drive follower growth, community engagement, and sales across platforms like Instagram, TikTok, YouTube, and more
- You’ve also had significant exposure to analyzing content performance data to be able to optimize each creative further
- You have a strong understanding and example of how to use social media trends to create brand-specific strategies that work, and you know how to integrate organic content with paid ads to amplify impact
- Most importantly, you have a proven, measurable track record of producing viral, high-quality content that drives tangible results
- You can point to very specific initiatives you led, from ideation to execution to scaling them for ultimate success
- You think strategically and bring your own framework for evaluating what creative resonates with audiences and what doesn’t
- Lastly, you can toggle between leveraging your highly creative skills to craft compelling content and applying your analytical mindset to deliver data-driven strategies that achieve brand goals
- 3-5 Years in Organic Social Media Strategy – Proven experience in developing and executing successful organic social media campaigns, ideally within a direct-to-consumer (DTC) environment
- Highly Creative with Data-Driven Approach – A strong ability to generate innovative content ideas while also being comfortable analyzing performance data (including leveraging Analytics tools)
- Proficiency in Social Media Platforms – In-depth knowledge of major social media platforms (Instagram, YouTube, TikTok, etc.), including their algorithms, features, social media management tools and best practices for organic growth
- Trend Awareness & Adaptability – A keen eye for emerging trends in social media and the ability to pivot strategies quickly. You should demonstrate a track record of successfully integrating trends into content strategies that drive engagement
- Collaborative Team Player – Proven ability to work effectively across teams, collaborating with video editors, copywriters, paid media and other stakeholders
- Strong Project Management Skills – Exceptional organizational skills with a knack for managing multiple projects simultaneously and. creating structured workflows and processes
- Excellent Communication Skills – Strong verbal and written communication skills, enabling you to articulate strategies, concepts, and action plans effectively
- Proven Track Record of Success – Demonstrable results from previous roles that showcase your ability to grow organic views, engagement, and community-building efforts
- Adaptability to Fast-Paced Environments – Energized by the dynamics of a high-growth entrepreneurial setting where conditions can change rapidly
- Passion for Pets & Pet Care (Preferred) – A genuine passion for pet health and wellness is a plus, as it will enhance your ability to connect with the brand's audience and create relatable content that resonates with pet owners
What the job involves
- While we already have a strong social media presence and a fully developed system for creating viral content that converts views into followers, we want you to elevate our efforts by ideating and testing highly innovative new content strategies, enhancing brand awareness, improving customer experiences, and driving organic revenue
- You’ll be held accountable for the following social media marketing KPIs. These may be adjusted as your role evolves and you refine your strategic objectives:
- Organic Views & Engagement – Your primary KPI will be the volume of organic views and the engagement rate across social channels
- Follower Growth – You will be accountable for increasing the follower count across all key social media platforms of the brand, ensuring a steady growth trajectory that aligns with brand awareness and audience-building goals
- Viral Content Generation – Success in this role includes the creation of high-quality content that has the potential to go viral, with measurable benchmarks around shares, impressions, and reach
- Community Building & Interaction – Strengthen the brand's relationship with its audience by cultivating a vibrant and engaged community
- Organic-to-Paid Content Efficiency – A key measure of your success will be the effective repurposing of organic content into successful paid campaigns
- Trend Utilization & Brand Relevance – Another vital metric will be your ability to leverage current social media trends in a way that resonates with the brand’s audience
- Sales & Conversion through Organic Content – Beyond follower growth and engagement, you will be measured on how well your content strategies translate into tangible sales and traffic to key landing pages
- Cross-Channel Social Media Synergy – Ensure that all organic social content strategies are aligned and working cohesively across different platforms, maximizing cross-channel engagement and brand consistency
- 50% on Content Ideation & Execution – You’ll spend a significant portion of your time ideating and executing creative content ideas, aligning them with current social trends and our brand guidelines
- 20% on Data Analysis & Reporting – Regularly dive into performance metrics to assess the success of organic social media campaigns
- 20% on Collaboration with Paid Media Teams – Work closely with the paid media and broader marketing teams to align organic social strategies with paid campaigns and overarching marketing objectives
- 10% on Community Engagement & Interaction – Actively engage with followers to foster a thriving social media community of customers and influencers
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays.
- Private Healthcare: we offer private healthcare through our partner, Vitality.
- Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity.
- Pension Scheme: 5% contributions towards your pension scheme!
- Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work.
- Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important!
- Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub.
- Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment.
- Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits.
- Copmpany Bonus: Paid out annually.
- Help@Hand: Employee Assistance Programme offering a range of health, life, money and wellbeing support.
- Pet friendly office!: Come and see for yourself...
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
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