Senior Customer Engagement Marketing Manager, Workday
$142.4-213.6k
More information about location
Enterprise management cloud platform
Job no longer available
Enterprise management cloud platform
1001+ employees
Job no longer available
$142.4-213.6k
More information about location
1001+ employees
Company mission
To provide an all-in-one management cloud solution for the rapidly changing business requirements of the modern world.
Role
Who you are
- Passionate about customer experience
- You thrive on seeing the impact technology can have on your customers’ success and ability to innovate
- 8+ years of marketing or other proven experience, with a focus on customer adoption/retention, demand generation/growth marketing, and/or product marketing, and with some of that experience in a B2B enterprise environment
- A good understanding of marketing systems, including Marketo (or a similar solution), Salesforce, and Tableau
- Bachelor’s degree or equivalent experience required
- Strong written and verbal communication skills
- Strong project management and organizational skills with the ability to manage & deliver multiple projects simultaneously in a fast-paced environment
- Proven track record in developing implementing successful marketing program strategies from creative conception through delivery and measurement
- Experience working with senior executives and internal partners both in and outside of Marketing (particularly with Customer Experience, Sales, Revenue Operations, and Product Marketing)
What the job involves
- The Customer Engagement Marketing team acts as a key partner to our Sales and CX organizations, focused on protecting subscription revenue, creating new customer champions, and paving the way for continued growth
- Through data-driven targeting, lifecycle nurturing, and community building, we help our customers achieve optimal outcomes, whether finding new operational efficiencies, evolving their talent strategies, or realizing the potential of AI
- With a value-focused approach, peer and partner inspiration, and prescriptive guidance, we chart a path for our customers to consistently uptake new innovations, take on essential organizational change, and grow their investment in Workday
- In this critical role, you will be a key player in our efforts to nurture customer relationships, grow product adoption, and support healthy renewals through data-driven programs, assets, and activations
- This is a new team and you’ll be part of building out our function, which means a lot of opportunity to grow, but also the need to roll up your sleeves and work through some ambiguity and complexity
- Program development & implementation: Partner across Sales, CX, and Product Marketing to identify key areas of need and craft and implement programs, assets & activations to educate customers on new product innovations and help them get more value out of existing investments
- Planning & Analysis: Partner with across Sales, CX, Revenue Operations and Product Marketing to determine the right areas of focus and target audiences for our work
- Community building: Partner with the Workday Community and Digital Marketing to create more engaging, integrated, and connected experiences for customers across Workday’s digital channels, as well as to find opportunities for in-person engagements
- Performance measurement and optimization: Analyze campaign performance, and identify areas for improvement to optimize engagement strategies and achieve optimal results
- Cross-functional collaboration: Work closely with sales, CX, product, and other marketing teams to ensure alignment and consistency in customer communications and experiences
- Stay up-to-date on industry trends: Continuously research and stay informed about the latest customer engagement trends, technologies, and best practices
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
Workday has acquired and paired up with many other companies to keep expanding its offering. In 2021, it purchased the employee feedback platform Peakon in response to the growing need for managers to be able to survey workers and collect satisfaction data without face-to-face meetings. The company has also bought and developed many financial tools and HR management tools.
The company’s goal is to provide end-to-end back office services and while there are other providers, such as UKG Pro and Ceridian HCM, Workday’s broad offering helps them to stand out. Though it faced a tough global market in 2023 and has shed some of its headcount, Workday has seen a 6.5% gain in value in the first quarter of 2024. It is now focusing on growth and developing the AI capabilities of its platform. .
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company benefits
- Company equity
- Vision and dental insurance
- Work from home opportunities
- Health insurance
- Virtual primary care
- Flexible time-off policy
- Global mental health resources
- Global dedicated on-site clinical counselors
- Global well-being days
- $25k fertility/family planning benefits
- North Star financial wellness
- Retirement funds and matching
- 401k plan
- On-site health clinic (Pleasanton office)
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(CEO)Worked for Morgan Stanley for 3 years and took a Stanford MBA, before spending almost 6 years at Oracle as SVP. Co-founded Workday in 2005 while working as a Greylock Advisory Partner.
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