Manager of Paid Social Marketing, Wayfair
Plus performance-based incentives
A global online homeware marketplace
Open for applications
A global online homeware marketplace
1001+ employees
Open for applications
Plus performance-based incentives
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- We are seeking an experienced Paid Social Marketing Manager (L3) with 5+ years of experience to oversee our Paid Social program across Meta, Pinterest, and TikTok
- This role is ideal for a data-driven leader with strong technical expertise and commercial acumen, capable of managing multi-million-dollar budgets and driving significant business impact through Paid Social
- This role requires a deep understanding of auction dynamics, audience segmentation, measurement frameworks, creative strategy, and performance optimization
- Additionally, you must have a strong grasp of the evolving privacy and measurement landscape, including signal loss mitigation, first-party data strategies, and attribution modeling
- 5+ years of experience in Paid Social, Performance Marketing, or Digital Advertising
- Proven success in scaling and optimizing Paid Social campaigns with large budgets across Meta, Pinterest, and TikTok
- Strong analytical and technical skills, with expertise in SQL, Python, R, Looker, Tableau, and Excel (advanced functions, automation, pivot tables)
- Deep understanding of bidding strategies, auction dynamics, audience targeting, and conversion rate optimization
- Experience with A/B testing, creative iteration, and landing page optimization
- Strong commercial mindset, with the ability to identify growth opportunities and optimize campaign spend for efficiency and scale
- Expertise in the evolving privacy and measurement landscape, including GA4, server-side tracking, first-party data, and attribution challenges
- Excellent stakeholder management skills, with experience presenting insights and influencing senior leadership
- Highly adaptable, detail-oriented, and thrives in a fast-paced, high-growth environment
- Bachelor's degree in Marketing, Business, Data Analytics, or related field (Master’s preferred)
What the job involves
- You will lead channel strategy, execution, and optimization while managing and mentoring a team responsible for performance across Paid Social platforms
- Oversee and manage the Paid Social program across Meta, Pinterest, and TikTok, ensuring a unified and high-performing strategy
- Lead a team of analysts to drive performance, optimize budgets, and scale campaigns efficiently
- Manage multi-million-dollar budgets, ensuring spend allocation is optimized for ROAS, LTV, and incremental revenue growth
- Develop and implement audience segmentation, bidding strategies, and creative testing frameworks to improve performance
- Partner with Creative teams to develop and test new ad formats, messaging strategies, and landing page experiences
- Collaborate with Martech, Data Science, and Engineering to refine measurement models, attribution frameworks, and incrementality testing
- Stay ahead of platform changes, privacy regulations, and measurement challenges, including iOS updates, cookieless tracking, server-side measurement, GA4, and first-party data utilization
- Build and nurture relationships with Meta, Pinterest, and TikTok account teams to ensure best-in-class execution and early access to new features
- Develop dashboards and reporting frameworks to provide leadership with clear insights and actionable recommendations
- Drive continuous improvement in automation, campaign efficiency, and performance measurement
Salary benchmarks
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Company HQ
Prudential / St. Botolph, Boston, MA
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
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