Customer Marketing Manager, Invoca
$70-85k
Plus Stock Options and bonus or variable
Conversation analytics software to grow revenue
Open for applications
Conversation analytics software to grow revenue
201-500 employees
Open for applications
$70-85k
Plus Stock Options and bonus or variable
201-500 employees
Company mission
To enable revenue team to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.
Role
Who you are
- The ideal candidate will bring creativity, strategic marketing acumen, and a passion for storytelling to build programs that transform delighted customers into advocates
- 4+ years of experience in customer marketing, advocacy, or demand generation at SaaS or B2B technology company
- Strong communication and presentation skills, with the ability to craft persuasive narratives for internal and external audiences
- Creative marketing instincts and storytelling ability to highlight customer impact and drive engagement
- Proven project management skills with a high attention to detail and the ability to manage multiple initiatives independently
- A track record of delighting customers and nurturing long-term relationships that drive loyalty
- Familiarity with marketing automation (Marketo experience a plus) and community management software
- Strong analytical and problem-solving skills, with experience in data-driven decision making and A/B testing
- High emotional intelligence, collaboration skills, and passion for customer experience
What the job involves
- The Customer Marketing Team at Invoca is responsible for building strong, lasting relationships with our customers through engaging marketing programs, advocacy initiatives, and community-building efforts
- This team plays a critical role in deepening customer loyalty, increasing retention, and amplifying customer voices across our brand
- The team works closely with Sales, Product, Customer Success, and Marketing to translate customer stories into strategic growth opportunities for the company
- The Customer Marketing Manager is responsible for creating and executing programs that drive advocacy, engagement, and retention within Invoca’s customer community
- This role acts as a key liaison between customers and internal teams, ensuring that Invoca’s customers are celebrated, supported, and empowered to share their success stories
- This is an individual contributor role reporting to the Director of Customer Marketing, and it is a remote position
- Create and execute measurable multi-channel marketing programs that drive customer advocacy and improve retention
- Own and expand Invoca’s Customer Advocacy program, maintaining strong relationships with customer advocates and ensuring mutual success
- Produce and manage customer user groups, including scheduling, content development, speaker coordination, and performance tracking
- Promote customer success stories and thought leadership across Invoca channels—including newsletters, blogs, webinars, and internal communications
- Collaborate cross-functionally to support product launches, internal enablement, and promotional content development
- Partner with Sales and Marketing to leverage customer stories for references, case studies, testimonials, and event participation
- Secure and coordinate customer participation in speaking engagements, analyst sessions, and press opportunities
- Drive engagement in customer feedback initiatives such as G2 reviews, NPS surveys, and product beta programs
- Stay current on industry trends and best practices in customer marketing, identifying new opportunities to showcase customer success
- Have strong AI fluency and apply an AI-first mindset, using AI tools to streamline workflows, surface insights, and enhance customer engagement strategies
Our take
Invoca is an AI-powered call tracking and conversational analytics platform enabling marketing, sales, customer experience, and eCommerce teams to better understand and immediately act on information consumers share via conversations, revealing exactly which campaigns are performing and delivering high returns on investments.
The company is a market leader in AI-powered conversation intelligence, serving leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. It has continued to add new new capabilities throughout the years since its 2008 founding, to further help brands drive more efficient marketing, faster revenue growth, and better experiences in an increasingly challenging economy.
More recently, Invoca has expanded its AI-powered revenue exeuction platform with a new no-code integrations for LinkedIn Ads and Reddit Ads, buiulding on existing support from platforms such as Facebook, Instragram, TikTok, Snapchat, and Pinterest. These additions allow marketers to directly connect social ad spend to phone calls, conversations and revenue. As pressure mounts on marketing teams to provide business impact beyond clicks and impressions, this expanded social advertising ecosystem strengthens Invoca's position as a leader in conversation intelligence and performance-driven marketing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$83m
SERIES F
Oct 2019
$56m
SERIES E
Total funding: $199.8m
Company benefits
- Flexible Time Off: We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed.
- Healthcare: Invoca offers a health care program that includes medical, dental and vision coverage. There are multiple plan options to choose from so you can make the best choice for yourself, partner and family.
- Mental Well-being & Employee Assistance Program: Invoca offers well-being support on issues ranging from personal matters to everyday life topics through the WorkplaceOptions program.
- Paid Family/Medical Leave - up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members, and up to twelve weeks 100% paid leave for one’s own medical leave
- Invacation (Sabbatical): We thank our long-term team members with a bonus after seven years of service.
- Wellness Subsidy: In further support of your well-being, Invoca provides a wellness subsidy that can be applied to a gym membership, fitness classes and more.
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Gregg Johnson
(CEO)Prior to joining Invoca in 2016, Gregg spent nearly 10 years at Salesforce, while there, he held a number of roles, including VP of Product Management (Chatter) and SVP of Product Management (Marketing Cloud). He also worked as a COnsultant at Boston Consulting Group and as a Sales/Marketing Manager at Ullink.
Peter Isaacson
(CMO)Peter is also an Advisor at Folloze and ClickZ.com as well as a Contributor to Forbes Communication Council and a Member at Revenue Collective. Previously, he was the CMO at Replicant, Demandbase, and Castlight Health. He also spent nearly 14 years at Adobe Systems, working as a Senior Director of Brand Marketing, VP of WW Field Marketing, and VP of WW Education Vertical Business.
Teresa Dietrich
(CTO)Prior to joining Invoca in 2024, Teresa was the Chief Product & Technology/Community Officer at Stack Overflow. She also served as the GLobal Head of Product & Engineering at McKinsey New Ventures and as CTO at Namely.
Michael DiFilippo
(CFO)Prior to joining Inovca in 2019, Michael was the CFO & Chief Administrative Officer at AppDirector. He also served as a VP/Division CFO (SaaS Division) at Citrix.
Ben Sullivan
(CRO)Ben joined Invoca in 2017 as a Senior VP of Sales, moving into the role of Executive VP of Sales in 2021 and CRO in 2025. Prior to Invoca, he spent 8 years at ON24 as a VP of Strategic Alliances & Business Development and VP of Worldwide Sales.
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