Customer Marketing Manager, Invoca
$70-85k
Plus Stock Options and bonus or variable
AI-powered conversation intelligence platform
Open for applications
AI-powered conversation intelligence platform
201-500 employees
Open for applications
$70-85k
Plus Stock Options and bonus or variable
201-500 employees
Company mission
To enable revenue teams to turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue.
Role
Who you are
- The ideal candidate will bring creativity, strategic marketing acumen, and a passion for storytelling to build programs that transform delighted customers into advocates
- 4+ years of experience in customer marketing, advocacy, or demand generation at SaaS or B2B technology company
- Strong communication and presentation skills, with the ability to craft persuasive narratives for internal and external audiences
- Creative marketing instincts and storytelling ability to highlight customer impact and drive engagement
- Proven project management skills with a high attention to detail and the ability to manage multiple initiatives independently
- A track record of delighting customers and nurturing long-term relationships that drive loyalty
- Familiarity with marketing automation (Marketo experience a plus) and community management software
- Strong analytical and problem-solving skills, with experience in data-driven decision making and A/B testing
- High emotional intelligence, collaboration skills, and passion for customer experience
What the job involves
- The Customer Marketing Team at Invoca is responsible for building strong, lasting relationships with our customers through engaging marketing programs, advocacy initiatives, and community-building efforts
- This team plays a critical role in deepening customer loyalty, increasing retention, and amplifying customer voices across our brand
- The team works closely with Sales, Product, Customer Success, and Marketing to translate customer stories into strategic growth opportunities for the company
- The Customer Marketing Manager is responsible for creating and executing programs that drive advocacy, engagement, and retention within Invoca’s customer community
- This role acts as a key liaison between customers and internal teams, ensuring that Invoca’s customers are celebrated, supported, and empowered to share their success stories
- This is an individual contributor role reporting to the Director of Customer Marketing, and it is a remote position
- Create and execute measurable multi-channel marketing programs that drive customer advocacy and improve retention
- Own and expand Invoca’s Customer Advocacy program, maintaining strong relationships with customer advocates and ensuring mutual success
- Produce and manage customer user groups, including scheduling, content development, speaker coordination, and performance tracking
- Promote customer success stories and thought leadership across Invoca channels—including newsletters, blogs, webinars, and internal communications
- Collaborate cross-functionally to support product launches, internal enablement, and promotional content development
- Partner with Sales and Marketing to leverage customer stories for references, case studies, testimonials, and event participation
- Secure and coordinate customer participation in speaking engagements, analyst sessions, and press opportunities
- Drive engagement in customer feedback initiatives such as G2 reviews, NPS surveys, and product beta programs
- Stay current on industry trends and best practices in customer marketing, identifying new opportunities to showcase customer success
- Have strong AI fluency and apply an AI-first mindset, using AI tools to streamline workflows, surface insights, and enhance customer engagement strategies
Our take
Invoca is an AI-powered call tracking and conversational analytics platform enabling marketing, sales, customer experience, and eCommerce teams to better understand and immediately act on information consumers share via conversations, revealing exactly which campaigns are performing and delivering high returns on investments.
The company is a market leader in AI-powered conversation intelligence, serving leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. It has continued to add new new capabilities throughout the years since its 2008 founding, to further help brands drive more efficient marketing, faster revenue growth, and better experiences in an increasingly challenging economy.
Through funding raised from several investment organisations, including Silver Lake Waterman and Kingfisher Investment Advisors, the startup has now been branded a Unicorn and is in a prime spot for further growth. Its priority has been to invest in product innovation through both organic development and acquisitions. Also, its recent arrival on Google Cloud Marketplace marks a milestone in the company's growing collaboration with Google, allowing joint customers to power more effective media strategies even more easily as they strive for revenue growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$83m
SERIES F
Oct 2019
$56m
SERIES E
Total funding: $199.8m
Company benefits
- Paid Time Off - 20 days off for all full-time employees, plus 15 paid holidays, 10 days compassionate leave, 3 days volunteer time and more
- Medical, Dental and Vision Coverage
- Mental Well-being & Employee Assistance Program
- Paid Family/Medical Leave - up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members, and up to twelve weeks 100% paid leave for one’s own medical leave
- Invacation (Sabbatical) - an additional week of PTO along with a bonus after seven years of service
- Wellness Subsidy - for gym membership, fitness classes, etc.
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Colin Kelley
(Co-Founder & CTO)Previously worked as the CTO at CallWave and as a Software Architect at Unisys / Pulsepoint.
Rob Duva
(Co-Founder)Co-Founder of Fin & Field. Previously worked at CallWave in multiple roles, including Senior Product Manager and the Director of Customer Acquisitions.
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