Senior Lifecycle Marketing Manager, UnitedMasters

• Deep working knowledge of marketing automation tools (e.g. Braze, Iterable), CRM software, analytics platforms (e.g. Google Analytics, Amplitude), and digital marketing channels. Must be comfortable building audience segments and setting up multi-channel campaigns based on those segments
• Experience building marketing strategies and campaigns designed to engage and retain paid subscribers across multiple channels (more than email)
• Ability to leverage data to inform, measure, and optimize campaigns, with experience optimizing for business growth vs pure vanity matrics (click through rates, open rates)
• Understanding of artist-centric marketing and the ability to craft clear, compelling messaging that resonates with artists in every stage of their career
• Self-starter with strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines
• Flexibility to adapt priorities in a fast-paced, fluid startup environment
• 4+ years in Lifecycle marketing within a digital subscription platform (preferable in the music or entertainment space)
• Deep knowledge of Marketing automation & analytics tools (e.g. Braze, Iterable, Salesforce), with 2+ years hands-on experience directly building end-to-end customer journeys and campaigns within these tools. Well versed in campaign / journey setup, platform capabilities, reporting, and best practices
• Proven experience directly managing end-to-end campaign development: from concepting, to design), to execution, to reporting
• Demonstrated success driving meaningful business growth (acquisition, retention, revenue/upsells) via lifecycle channels/tactics. Must have experience reporting on business impact vs. short-term metrics like open rates, click through rates, etc
• Excellent verbal and written communication skills

Desirable

• As a (Senior) Lifecycle Marketing Manager, you will own UnitedMaster’s lifecycle marketing strategy and execution - building relationships with millions of independent artists, and helping them leverage the UnitedMasters ecosystem to turn their passion into a career
• You will design, implement, and optimize campaigns that drive conversion, engagement, and retention, ensuring a seamless and impactful artist experience
• Artist Journey Mapping: Analyze and map the artist journey, identifying key touchpoints and opportunities to engage, convert, upsell, and retain artist
• Campaign Design and Execution: Build email, push, and in-app messaging campaigns that effectively convert, engage, and retain artists at each state of the customer journey
• Experimentation and Measurement: Develop an experimentation framework for lifecycle campaigns, utilizing A/B and holdback testing to quantity measurable impact on key goals
• Data Analysis and Reporting: Leverage analytics tools inform, measure, and optimize performance, providing regular reporting on business/revenue impact of campaigns
• Cross-functional Collaboration: Partner with cross-functional teams (e.g. product, brand, artist marketing, partnerships) to ensure synergy of strategy and communications