Head of Marketing, Spotlight Sports Group
Sporting agency offerings better experiences
Be an early applicant
Sporting agency offerings better experiences
201-500 employees
Be an early applicant
201-500 employees
Company mission
To add value to global sports betting experiences, with a trusted, market-leading offering, and embed premium content, marketing, and affiliate partnerships into their platforms.
Role
Who you are
- Highly numerate and data-driven, with experience in analysing data to derive insights and inform decision-making, including proficiency with platforms like Google Analytics
- Strong organisational skills, with the ability to manage multiple workstreams efficiently while clearly communicating deadlines, performance metrics, and challenges
- Experienced leader, skilled in managing and developing high-performance teams to deliver results
- Solid understanding of UK horse racing is beneficial
- Proactively seeks constructive feedback, takes initiative, and works with a sense of urgency to meet objectives
- Proven ability to drive change by improving performance and adapting to dynamic business and market conditions
- Extensive experience in developing and implementing strategies and initiatives that align with business goals
- Strong knowledge of SEO, social media, and analytics, with the ability to apply insights to enhance marketing effectiveness
- Familiarity with UK regulatory frameworks, including ASA guidelines for advertising and gambling promotion
- Proven ability to influence and engage stakeholders at all levels, fostering collaboration and alignment across teams and departments
What the job involves
- The Head of Marketing will be responsible for developing and implementing a marketing and audience development strategy for the group, including for our flagship brand Racing Post, as well as MyRacing and Free Super Tips
- This role will focus on driving growth through the identification and exploration of new audience cohorts, traffic sources and other opportunities
- They will also work with other departments on the retention, satisfaction, and engagement of our existing loyal audiences
- The successful candidate will collaborate with cross-functional teams to unlock growth potential and provide strategic insights across all brands
- In addition to overseeing the marketing strategy, the Head of Marketing will manage the marketing strategy and budget
- They will lead the social, brand, campaigns and SEO functions, ensuring these areas work effectively together, and across the group, to drive audience growth
- Collaboration with the Head of Audience in the Content department will be key to optimising the reach and success of our content
- The Head of Marketing will define and track audience success metrics and champion new marketing initiatives
- Develop and implement a marketing strategy for our B2C brands, with a strong focus on understanding and delivering for specific audience cohorts
- This understanding must extend to analysing the value, potential, and behavior of different audience cohorts to drive engagement, conversion rates, and maximise long-term growth opportunities
- Be the internal expert on audience activity and trends, proactively identifying future challenges and opportunities to inform strategic decisions and drive growth
- Provide leadership, mentorship and line management to the Head of SEO, Campaigns Manager, and Senior Content Marketing Manager, fostering a high-performing, growth-oriented team. The role will have over 10 direct and indirect reports
- Analyse marketing performance through data-driven methods, providing actionable insights to improve campaign outcomes and refine audience segmentation
- Collaborate cross-functionally with all departments but particularly content, video, and product teams to align efforts and achieve shared growth objectives
- Lead the end-to-end execution of marketing campaigns across all channels, ensuring seamless delivery with a focus on owned media while strategically leveraging earned and paid media
- Own the creative and brand direction, ensuring all visual identity and messaging resonate with target audiences while maintaining consistency
- Ensure compliance and integrity across all marketing activities, aligning with regulations and responsible data practices
- Monitor emerging trends and technologies to identify opportunities that align with business goals and audience interests
- Ensuring that all marketing initiatives retain safer gambling at their heart, demonstrating a responsible approach that aligns with the group's values and industry standards
Salary benchmarks
Our take
Spotlight Sports Group is a global leader in sports bettering, horse racing, and fantasy sports content. Building on the legacy of the Racing Post, the company has spent decades delivering cutting-edge tech, content, and media solutions to the world's top betting operators.
The company offers a wide range of products designed to engage and educate its users. Its Halo Content Destinations provide content experiences in any language, tailored to any sport. Additionally, Spotlight's marketing-leading pre-play, in-play, and horse racing insights can be seamlessly integrated into betting platforms, offering real-time value and enhancing user engagement.
To bolster its ongoing success, it has partnered with FTN Network and Betfred,along with expanding its role in covering prominent horse racing shows. Tese development further solidify Spotlight's stronghold within the industry and it will be interesting to see what it will do next.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Pension Scheme
- Excellent Parental Leave
- 33 Days Holiday (including eight public/bank holiday days)
- Private Healthcare Cover
- A Working Globally Policy
- Birthday Day Off
- Mental Health Support
Company values
- Trust is Everything
- We are One Team
- We are Focused but Flexible
- Our goal is Excellence
Company HQ
South Bank, London, UK
Articles
Leadership
Mark Renshaw
(CEO)Previously worked at Racing Post as Managing Director (Digital). Joined Spotlight Sports Group in 2020 as COO, becoming CEO in 2022.
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