Head of Marketing, Spotlight Sports Group

Salary not provided

Google Analytics

Senior and Expert level

London

Sporting agency offerings better experiences

Open for applications

Sporting agency offerings better experiences

201-500 employees

B2BAdvertisingSportsMedia

Open for applications

Salary not provided

Google Analytics

Senior and Expert level

London

201-500 employees

B2BAdvertisingSportsMedia

Company mission

To add value to global sports betting experiences, with a trusted, market-leading offering, and embed premium content, marketing, and affiliate partnerships into their platforms.

Job

Company

Role

Who you are

Highly numerate and data-driven, with experience in analysing data to derive insights and inform decision-making, including proficiency with platforms like Google Analytics
Strong organisational skills, with the ability to manage multiple workstreams efficiently while clearly communicating deadlines, performance metrics, and challenges
Experienced leader, skilled in managing and developing high-performance teams to deliver results
Solid understanding of UK horse racing is beneficial
Proactively seeks constructive feedback, takes initiative, and works with a sense of urgency to meet objectives
Proven ability to drive change by improving performance and adapting to dynamic business and market conditions
Extensive experience in developing and implementing strategies and initiatives that align with business goals
Strong knowledge of SEO, social media, and analytics, with the ability to apply insights to enhance marketing effectiveness
Familiarity with UK regulatory frameworks, including ASA guidelines for advertising and gambling promotion
Proven ability to influence and engage stakeholders at all levels, fostering collaboration and alignment across teams and departments

What the job involves

The Head of Marketing will be responsible for developing and implementing a marketing and audience development strategy for the group, including for our flagship brand Racing Post, as well as MyRacing and Free Super Tips
This role will focus on driving growth through the identification and exploration of new audience cohorts, traffic sources and other opportunities
They will also work with other departments on the retention, satisfaction, and engagement of our existing loyal audiences
The successful candidate will collaborate with cross-functional teams to unlock growth potential and provide strategic insights across all brands
In addition to overseeing the marketing strategy, the Head of Marketing will manage the marketing strategy and budget
They will lead the social, brand, campaigns and SEO functions, ensuring these areas work effectively together, and across the group, to drive audience growth
Collaboration with the Head of Audience in the Content department will be key to optimising the reach and success of our content
The Head of Marketing will define and track audience success metrics and champion new marketing initiatives
Develop and implement a marketing strategy for our B2C brands, with a strong focus on understanding and delivering for specific audience cohorts
This understanding must extend to analysing the value, potential, and behavior of different audience cohorts to drive engagement, conversion rates, and maximise long-term growth opportunities
Be the internal expert on audience activity and trends, proactively identifying future challenges and opportunities to inform strategic decisions and drive growth
Provide leadership, mentorship and line management to the Head of SEO, Campaigns Manager, and Senior Content Marketing Manager, fostering a high-performing, growth-oriented team. The role will have over 10 direct and indirect reports
Analyse marketing performance through data-driven methods, providing actionable insights to improve campaign outcomes and refine audience segmentation
Collaborate cross-functionally with all departments but particularly content, video, and product teams to align efforts and achieve shared growth objectives
Lead the end-to-end execution of marketing campaigns across all channels, ensuring seamless delivery with a focus on owned media while strategically leveraging earned and paid media
Own the creative and brand direction, ensuring all visual identity and messaging resonate with target audiences while maintaining consistency
Ensure compliance and integrity across all marketing activities, aligning with regulations and responsible data practices
Monitor emerging trends and technologies to identify opportunities that align with business goals and audience interests
Ensuring that all marketing initiatives retain safer gambling at their heart, demonstrating a responsible approach that aligns with the group's values and industry standards

Salary benchmarks

Our take

Spotlight Sports Group is a global leader in sports bettering, horse racing, and fantasy sports content. Building on the legacy of the Racing Post, the company has spent decades delivering cutting-edge tech, content, and media solutions to the world's top betting operators.

The company offers a wide range of products designed to engage and educate its users. Its Halo Content Destinations provide content experiences in any language, tailored to any sport. Additionally, Spotlight's marketing-leading pre-play, in-play, and horse racing insights can be seamlessly integrated into betting platforms, offering real-time value and enhancing user engagement.

To bolster its ongoing success, it has partnered with FTN Network and Betfred,along with expanding its role in covering prominent horse racing shows. Tese development further solidify Spotlight's stronghold within the industry and it will be interesting to see what it will do next.