AVP of Product Marketing Security, SentinelOne
Cloud
$229.5-290k
Office located in Mountain View, CA
Autonomous cybersecurity platform
Job no longer available
Autonomous cybersecurity platform
1001+ employees
Job no longer available
$229.5-290k
Office located in Mountain View, CA
1001+ employees
Company mission
To defeat every attack, every second, of every day.
Role
Who you are
- 15+ years of experience in B2B technology marketing, with a focus on Cloud Security; ideally with exposure across the value chain - from CI/CD pipeline to dev ops to cloud install and run-time security
- Strong understanding of the cybersecurity landscape, including current threats and trends
- Proven track record of developing and executing successful marketing campaigns that drive demand and revenue growth
- Experience positioning products and developing messaging and collateral
- Experience establishing thought leadership and developing content
- Experience in leveraging social media and cloud influencers to drive awareness and consideration
- Experience managing and developing high-performing marketing teams
- Excellent communication, leadership, and collaboration skills
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
- Bachelor's degree in marketing, business, or a related field; MBA preferred
What the job involves
- Develop and execute a comprehensive marketing strategy that establishes our company as a leader in Cloud Security
- Position the product and its competitive differentiators in the market, and develop messaging and collateral that effectively communicate our value proposition to customers and partners
- Define marketing goals and leverage data to measure success across investments in demand generation, brand, product marketing and search
- Establish thought leadership through content marketing, social media, public speaking, and other channels
- Develop a content marketing strategy that educates and engages our target audience, and drives inbound leads
- Build and manage a high-performing marketing team that is focused on driving measurable results
- Develop and maintain strong relationships with key partners and influencers in the Cloud Security market
- Conduct market research to stay informed of industry trends and identify opportunities for growth
- Work closely with product management to develop go-to-market strategies for new products and features
- Provide strategic guidance and support to our sales organization to help them achieve their revenue targets
- Grow the business by driving demand, increasing market share, and expanding our customer base
- Work closely with cloud partners (e.g AWS, GCP) to create brand association with cloud for SentinelOne on Cloud through joint cloud security events
- Represent cloud needs in field and channel marketing events across regional activities from planning to execution, to ensure cloud pipeline is generated
- Create a unique presence for SentinelOne in cloud specific and cloud developer events like Kubecon
- Amplify SentinelOne’s brand in cloud security, through market analysts, customer testimonials/reference programs and digital marketing
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of legacy antivirus software. SentinelOne is a cybersecurity company that matches this automation with machine learning-focused software designed to help businesses defend against online attacks.
The company expanded the scope of its business from the endpoint security market to three markets valued at a combined $30 billion, including the corporate endpoint security and IT operations management markets. This gives SentinelOne a bigger potential customer base, although it also puts them in direct competition with more focused cybersecurity companies, in addition to its biggest competitor, CrowdStrike.
When the company went public in 2021, it made financial headlines as the highest-valued cybersecurity IPO ever, which gave SentinelOne a market capitalisation of $10 billion. However, it's since fallen to around $ 4 billion. It has subsequently launched S Ventures, a $100M fund, through which SentinelOne invests in cybersecurity startups and has expanded its partnership with major tax firm KPMG to accelerate cyber investigations and responses to threats.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$100m
LATE VC
Nov 2020
$267m
LATE VC
Total funding: $800m
Company benefits
- Incentive-based Wellness Challenges
- Medical, Dental & Vision
- Gym Reimbursement
- Career Wellness Perks
- Mental Health & Mindfulness
- Paid Parental Leave
- 401k
- Flexible Spending Accounts
- Short & Long Term Disability Insurance
- Employee Assistance Program
- Life Insurance
- Unlimited Time Off
- Paid Sick Time
- Paid Holidays
- Happy Hours
- Parties & Celebrations
- Team Building Activities
- All-Hands & Town Hall Gatherings
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Tomer Weingarten
(Co-Founder & CEO)They started their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they serve as CEO.
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